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Salesforce Pardot-Specialist Salesforce Certified Pardot Specialist (WI23) Exam Practice Test

Demo: 37 questions
Total 258 questions

Salesforce Certified Pardot Specialist (WI23) Questions and Answers

Question 1

How can a prospect's score be changed?

Options:

A.

Through automation rules.

B.

Through scoring model changes.

C.

Through completion actions.

D.

All of the above.

Question 2

A Pardot administrator wants to ensure that only a prospects company email address with the format of‘’name@companyname.com" is captured on their form.

Which data format is recommended for the email field?

Options:

A.

Text

B.

Email with valid server

C.

Emails not from ISPs and free email providers

D.

Email

Question 3

Which two Salesforce features allow a view of a prospect's Pardot landing page submission activity on the syncing contact?

Choose 2 answers

Options:

A.

Pardot landing pages related list section

B.

Engagement History component

C.

Pardot Activities Visualforce page

D.

Salesforce Activities section

Question 4

What type of fields are not supported by the Pardot sync?

Options:

A.

Record Type fields

B.

Formula fields

C.

Number fields

D.

Geolocation fields

E.

Text Area(rich) fields

Question 5

A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

Options:

A.

A third party tool

B.

This is not possible

C.

Pardot API

D.

Data.com connector

E.

Pardot form handlers

Question 6

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

Options:

A.

Page action

B.

Custom redirect

C.

Campaign tracking code

D.

Landing page

Question 7

What happens to wait when a user paused anengagement studio and the prospect still has time remaining on the wait period.

Options:

A.

The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.

B.

The wait time continues to process and theprospect will immediately process to next step once the remaining wait time is fulfilled.

C.

The wait time is paused and the prospect will immediately process to next step when program resumes.

D.

The wait time continues to process and the prospect will immediately process to next step when program resumes.

Question 8

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.

What action will occur in Pardot?

Options:

A.

A new visitor record will be created.

B.

A new Account will be created.

C.

No new record will be created.

D.

A newprospect record will be created.

Question 9

A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.

Which three things willaffect the prospect records based on these activities? (Choose three answers.)

Options:

A.

Bob’s prospect record will have a tag of “clicked” applied to it.

B.

Bob’s prospect record will show him clicking on the link and filling out the form.

C.

Kate’s prospect record will show her clicking on the link and filling out the form.

D.

Kate’s prospect record will have a tag of “clicked” applied to it.

E.

Bob’s visitor record will have a tag of “clicked” applied to it.

Question 10

Which two considerations must be made when creating a repeating automation rule?

Choose 2 answers

Options:

A.

Setting how many prospects are allowed to match the repeating automation rule

B.

Setting a date for when prospects can no longer match therepeating automation rule

C.

Setting how many days must pass before a prospect can match the repeating automation rule

D.

Setting the number of times a prospect can match the repeating automation rule

Question 11

A Pardot administrator has pre-existing HTML that theywant to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

Options:

A.

Dynamic content

B.

Custom redirect

C.

Layout template

D.

Stock template

Question 12

What can the GoToWebinar connector do?

Options:

A.

Register prospects for GoToWebinar events

B.

Display how long a prospect watched a webinar

C.

Automatically pull in prospects who exist in GoToWebinar but not Pardot

D.

Display registrations and attendance as activities

E.

Pulls in Pardot emails to use in GoToWebinar

Question 13

LenoxSoft enabled the "Always Display Form AfterSubmission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Options:

A.

The prospect would receive an error message.

B.

The form would be displayed on the page once again.

C.

The prospect would be redirected to a thank-you page.

D.

The thank-you content would continue to be shown.

Question 14

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.

Which field type should they leverage?

Options:

A.

Multi-Select

B.

Checkbox

C.

Dropdown

D.

TextArea

Question 15

How can an action be applied to a prospect who views a specific page of a website?

Options:

A.

Through completion actions

B.

Through automation rules

C.

Throughscoring

D.

Through page actions

E.

None of the above

Question 16

What does the gear icon on the prospectlist allow you to do?

Options:

A.

Copy

B.

Assign

C.

Delete

D.

Edit

Question 17

What triggers a prospect record to sync from Pardot to theCRM? Choose 2 answers

Options:

A.

Landing page submission

B.

Mapping new custom fields

C.

Form submission

D.

Opening an email

Question 18

Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

Options:

A.

Manually editing the Opportunity In Pardot

B.

Referencing the Opportunity in automation rules

C.

Viewing the Opportunity in Opportunity Reports

D.

Manually deleting the Opportunity in Pardot

Question 19

An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves toanother stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Options:

A.

Static list

B.

Dynamic list

C.

Completion Action

D.

Automation Rule

Question 20

What could cause standard sync actions fromoccurring?

Options:

A.

A large sync queue

B.

Connector is not verified or has become unverified

C.

Salesforce API limit has been reached

D.

All of the above

Question 21

When are visitors converted to prospects?

Options:

A.

When they run through completion actions

B.

When an automation rule runs

C.

When a prospect fills out a form or form handler

D.

When the prospect visits a Pardot landing page

Question 22

What would a hard bounce refer to on an email sending report?

Options:

A.

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

B.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

C.

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

D.

An email that permanently bounced back to the sender because the address is invalid.

Question 23

Does an automation rule ever match a prospect more than once?

Options:

A.

Yes, automation rules run every time.

B.

No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

Question 24

Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers

Options:

A.

The Lead and Contact fields must have the same API name.

B.

The Pardot field must be mapped to the Salesforce field.

C.

The Lead and Contact fields must have the same Salesforce field label.

D.

The Pardot field must be a drop-down field.

Question 25

What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Options:

A.

Kiosk/Data Entry Mode: Do not cookiebrowser as submitted prospect

B.

Disable Visitor Activity Throttling and send autoresponder emails after every submission

C.

Attribute all prospect activities to prospect record after every submission

D.

Execute form handler in real time after every submission

Question 26

Identify the paid search ad platforms for which Pardot has a native integration.

Options:

A.

Google AdWords

B.

Bing

C.

Yahoo

D.

All of the Above

Question 27

Completion actions only affect prospects not visitors?

Options:

A.

True

B.

False

Question 28

What is the baseline grade assigned to a prospect?

Options:

A.

C

B.

D

C.

B

D.

A

Question 29

Newfeature alerts can be found at the top of the dashboard.

Options:

A.

True

B.

False

Question 30

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.

What Itthe recommended Pardot asset to use?

Options:

A.

Pardot landing page without a form

B.

Pardot form

C.

Pardot form handler

D.

Third party form

Question 31

What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

Options:

A.

The Pardot sync checkbox is checked

B.

The first and last name fields are not empty

C.

The Pardot URL field is not empty

D.

The lead/contactURL in Salesforce contains "Pardot"

Question 32

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

Options:

A.

Submitting a form on a landing page.

B.

Matching an automation rule.

C.

Viewing more than one web page.

D.

Clicking on a tracked link in an email.

Question 33

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

Options:

A.

On the 'Sending' tab of the email template

B.

On the Testing' tab of the email template

C.

On the Testing' tab of the list email

D.

On the 'Sending' tab of the 1st email

Question 34

When would a completion action on a custom redirect be triggered?

Options:

A.

Completion actions will apply to visitors on the first time a custom redirect is clicked.

B.

Completion actions for custom redirects will only apply to existing prospects.

C.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

D.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

Question 35

Which list email report metric represents the total number of emails minus hard and soft bounces?

Options:

A.

Total Opt Outs

B.

Total Sent

C.

Total Queued

D.

Total Delivered

Question 36

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.

Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Options:

A.

Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.

B.

Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.

C.

Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.

D.

Configure an autoresponder email to send as a completion action when the “Request a Demo” formhas been submitted.

Question 37

What are the daily system generated emails?

Options:

A.

Daily prospect activity emails (for all prospects)

B.

Daily prospect activity emails (for my prospects)

C.

Daily visitor activity emails

D.

Prospectassignment notification

E.

Daily prospect assignment emails

F.

Weekly search marketing email (sent on Mondays)

G.

Starred prospect activity alerts

Demo: 37 questions
Total 258 questions