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Salesforce Salesforce-Media-Cloud Salesforce Media Cloud Accredited Professional (AP) Exam Exam Practice Test

Salesforce Media Cloud Accredited Professional (AP) Exam Questions and Answers

Question 1

During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.

Which non-overridable behavior must the Consultant select during the assignment to the parent object type?

Options:

A.

Is Not Assetizable

B.

Is Encrypted

C.

Is Not Translatable

D.

Run-time Configurable

Question 2

Which permission set license should a Consultant consider using when planning to allow for internal users to leverage Sales Management features such as "360° view of the Customer and Sales cycle", "Visualizations of key relationships including Agencies and Contacts," and "Digital contract lifecycle management?"

Options:

A.

Advertising Sales Management PSL

B.

OmniStudio Admin

C.

Subscriber Lifecycle Management PSL

D.

Communications Cloud Digital Experience user PSL

Question 3

Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?

Choose 3 answers

Options:

A.

API Connectors

B.

Data Raptor

C.

TotalConnect

D.

Marketing Cloud Intelligence Data Lake Stream

E.

Data Mapping Visualizer

Question 4

What are two roles of Marketing Cloud Intelligence in Media Cloud?

Choose 2 answers

Options:

A.

Campaign reporting using Media Cloud and Ad Server data

B.

Acts as a customer data platform

C.

Campaign performance using Media Cloud and Ad Server data

D.

Acts as a data lake for customer data insights

Question 5

A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.

Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?

Choose 2 answers

Options:

A.

Which ad servers does the system need to connect to for campaign booking?

B.

Which type of marketing automation system is in use?

C.

What are the dimensions for all digital ad formats for the publisher?

D.

Which types of ad products are included in media plans?

Question 6

A publisher needs to check ad server inventory as part of the media plan creation process.

Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

Options:

A.

Sizmek

B.

Campaign Manager 360

C.

Openx

D.

Google Ad Manager

Question 7

Which two actions take place, when an insertion order is created and submitted in Media Cloud Advertising Sales Management (ASM)?

Choose 2 answers

Options:

A.

Order flow is initiated for asset creation and billing

B.

Order is submitted to B2B Commerce Order Management

C.

The orchestration plan is created and can be viewed

D.

Order is submitted to Industries Order Management

Question 8

A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).

Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

Options:

A.

Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.

B.

Configure a product using Product Designer and associate the product to an Ad Space Specification.

C.

Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

D.

Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.

Question 9

A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.

In which two ways can a Consultant obtain both planned and actual revenue amounts?

Choose 2 answers

Options:

A.

Planned revenue from Media Cloud and actuals from Ad Server

B.

Planned revenue and actuals from Media Cloud

C.

Planned revenue from Ad Server and actuals from Media Cloud

D.

Planned revenue and actuals from Ad Server

Question 10

A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.

Which element should a Consultant create within Salesforce to be able to enter these details?

Options:

A.

Named Credentials

B.

Auth. Provider

C.

Connected App

D.

Custom Metadata

Question 11

Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

Options:

A.

Quote

B.

Media Plan

C.

Opportunity

D.

Proposal

Question 12

Which two objects should a Consultant ensure the user has write access to, for the Seller to create media plans for Digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript?

Choose 2 answers

Options:

A.

Ad Quote Line

B.

Quotes

C.

Order

D.

Media Content Title

Question 13

A home store wants to advertise their products on a particular TV channel owned by a publishing company.

Which channel should this media plan include?

Options:

A.

Digital

B.

Print

C.

Out Of Home (OOH)

D.

Linear

Question 14

Which two objects in the Media Cloud data model hold specific Ad Sales information within the Advertising Sales Management (ASM) application?

Choose 2 answers

Options:

A.

Quote

B.

Media Plan Placement

C.

Ad Creative Size Type

D.

Contract Line Item

Question 15

Which Industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?

Options:

A.

createCart

B.

postCartsItems

C.

putCartsItems

D.

priceCart

Question 16

Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?

Choose 2 answers

Options:

A.

Use the Out of the Box Ad Server Integration.

B.

Create a custom integration procedure to integrate with the ad server.

C.

Create a custom solution using Apex code.

D.

Use the Out of the Box Marketing Cloud Intelligence connector.

Question 17

A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.

Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?

Options:

A.

Use a Product Family for those products.

B.

Use an Object Type and assign Attributes.

C.

Use a Standalone Product and add Attributes.

D.

Clone an existing ad product and assign Attributes.

Question 18

When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?

Options:

A.

Ad Space Specification (One-to-One)

B.

Ad Space Creative Size Type (One-to-One)

C.

Ad Space Creative Size Type (One-to-Many)

D.

Ad Space Specification (One-to-Many)