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Salesforce Plat-UX-102 Salesforce Certified Platform Strategy Designer Exam Practice Test

Demo: 52 questions
Total 175 questions

Salesforce Certified Platform Strategy Designer Questions and Answers

Question 1

Cloud Kicks (CK) understands that all members of its cross functional remote team can contribute to the design of a product through collaborative activities. Which tools should CK use while conducting the next synchronous journey mapping session?

Options:

A.

Design creation tools

B.

Whiteboarding tools

C.

Presentation tools

Question 2

Cloud Kicks is going to conduct research with users of its products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?

Options:

A.

A hypothesis, project plan, and financial reimbursement for users

B.

A code of conduct, ethics training, and a research data handling policy

C.

A customer journey map, research scenario, and a RAID log

Question 3

An insurance company has a claims handling process that involves multiple team members, different departments, and many disparate systems. Which Salesforce automation tool should a strategy designer recommend to improve business process efficiency?

Options:

A.

MuleSoft

B.

Sales Cloud

C.

Financial Services Cloud

Question 4

A cross-disciplinary team is starting a new design initiative for Cloud Kicks, and the strategy designer is leading the effort. What is one way to increase the team ' s psychological safety to encourage productive collaboration?

Options:

A.

Ask everyone to introduce themselves via title and greatest success.

B.

Ask everyone their expected level of project involvement.

C.

Ask everyone to share a personal experience.

Question 5

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer ' s support?

Options:

A.

Persuade the developer ' s boss and product manager to lend their support to the project, and the developer will likely come around.

B.

Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

C.

Create a persuasive story about the concept focusing on what the developer cares about and using their language.

Question 6

A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities. Which question should the team use to prioritize insights?

Options:

A.

How will this improve the customer experience?

B.

What will bring in the most revenue?

C.

Is our technology capable of supporting this need?

Question 7

Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Options:

A.

Journey mapping

B.

Customer interviews

C.

Content strategy

Question 8

A strategy designer at Cloud Kicks presents an experience narrative to drive stakeholder alignment for a new product vision. In addition to the narrative, what should the designer provide to create alignment?

Options:

A.

Incentives to motivate internal stakeholders to align with the proposed future state

B.

A roadmap to minimize miscommunication about milestones in the build process

C.

The strategic case including a breakdown of features and why they meet audience needs

Question 9

A project team at Cloud Kicks framed this design challenge: ' How might we help our customers amidst supply chain interruptions? ' What information is missing that belongs in all well-written challenge statements?

Options:

A.

The hypothesis for the solution

B.

The persona being designed for

C.

The desired outcome

Question 10

Cloud Kicks (CK) is a company of operational excellence. However, CK has a hard time bringing innovative ideas to market, because investing in unproven tactics seems risky to its leaders who are used to making decisions based on metrics. Which approach should a strategy designer take when presenting a new product vision to this group?

Options:

A.

Conduct a competitive analysis of other products in the same market as the product vision.

B.

Run qualitative user research on the product vision and share key feedback with stakeholders.

C.

Identify the biggest questions about the product vision and collect data on prototypes.

Question 11

A Salesforce Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce. What value should the architect get by engaging in this workshop?

Options:

A.

A journey map allows for the creation of a solution architecture diagram.

B.

A journey mapping exercise will provide all of their technical requirements.

C.

A journey map will allow the developers to start building.

Question 12

A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?

Options:

A.

The critique does not have the right participants in the room; there are too many dominant personalities.

B.

The non-designers do not have the skills needed to give effective critique on design work.

C.

The designer has not properly defined the guidelines for the critique session.

Question 13

A start up company that develops machine learning based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

Options:

A.

Both are tactics intended to solve a problem.

B.

Both are solution-free statements.

C.

Both explain the scope of the possible solution.

Question 14

A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product. What should the strategy designer do to gain alignment?

Options:

A.

Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision.

B.

Share research insights to build a deeper understanding and urgency around the problems to solve.

C.

Add the stakeholders ' ideas and agree to pursue both; it is more important to keep the peace on the team.

Question 15

The strategy designer at Cloud Kicks has worked with the development team to create a cross- cloud 360 prototype based on a concept to create a better customer experience and help drive revenue. What should the designer produce to get buy-in from the business stakeholders?

Options:

A.

Business case and roadmap

B.

Business metrics and ROI map

C.

Business user flow and journey map

Question 16

A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product. What should the strategy designer do to gain alignment?

Options:

A.

Share research insights to build a deeper understanding and urgency around the problems to solve.

B.

Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision.

C.

Add the stakeholders ' ideas and agree to pursue both; it is more important to keep the peace on the team.

Question 17

The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company ' s business model. The strategy designer on the team now needs to determine the feasibility of the solution. Which three main areas should be focused on to assess feasibility?

Options:

A.

Distribution channels, capabilities, and potential partners

B.

Business ROI, data analytics, and customer engagement

C.

User desirability, company viability, and deployment stability

Question 18

A strategy designer is planning a remote workshop with a team from their partner company using a new digital collaboration tool. Many employees at the partner company have much less experience with technology. Which activity should ensure the workshop is accessible to all participants?

Options:

A.

Ask a friend to test the tools first and give feedback on how user-friendly the activities are.

B.

Allow access to the tool ahead of time and make sure participants are familiar before getting started.

C.

Conduct an in-person session with the partner company; collaboration is best when done face-to-face.

Question 19

Cloud Kicks (CK) is working on enhanced functionality for an existing sales application. What should CK do to ensure the proposed design is compatible with the current data model?

Options:

A.

Create high fidelity prototypes.

B.

Perform end user testing.

C.

Run a technical design critique.

Question 20

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?

Options:

A.

Journey Mapping

B.

Service Mapping

C.

Ecosystem Mapping

Question 21

A strategy designer is working on a project with budget constraints. Many of the variables and decisions are unclear in the early stages of design. What should be their approach in terms of bringing skills and talent?

Options:

A.

Define additional leads for each functional area.

B.

Staff heavily from the development phase until the go to market phase.

C.

Bring in team members with strong problem solving capabilities

Question 22

Cloud Kicks (CK) wants to launch a new application that will change the processes and operating procedures within the organization. To propose a rollout of the new application, CK ' s design team plans on building and testing a Minimum Viable Product (MVP). Which outcome should the team focus on when defining the MVP?

Options:

A.

Testing an outline of all features and possibilities of the product

B.

Assessing essential features of the product with a large group of users

C.

Validating or invalidating the essential features of the product

Question 23

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?

Options:

A.

Service Mapping

B.

Ecosystem Mapping

C.

Journey Mapping

Question 24

The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?

Options:

A.

Increased sales of custom footwear

B.

Increased adoption of the loyalty program

C.

Increased speed of the design process

Question 25

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

Options:

A.

Create teambuilding events with stakeholders to build trust.

B.

Orient around outcomes that matter to stakeholders.

C.

Invite stakeholders as optional to all design team reviews.

Question 26

Cloud Kicks has launched their new online store with special emphasis on improving user experience. Which metric should be used to measure user experience improvements achieved as an outcome of the redesign?

Options:

A.

Customer-satisfaction score (CSAT)

B.

Incremental transaction volume

C.

Net adoption score (NAS)

Question 27

At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product. How should the design team present this information knowing they would challenge a stakeholder ' s hypothesis?

Options:

A.

In a walking deck with video clips from research sessions

B.

In a ' How Might We ' statement to encourage new ideas

C.

In an insights workshop with plenty of time for group discussion

Question 28

Cloud Kicks ' customers have publicly challenged the company to use its market leading position as an ethical force for good in social change. What is one way the company can embed ethical use principles into its day-to-day work?

Options:

A.

Quantitative Research

B.

Consequence Scanning

C.

Journey Mapping

Question 29

Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company ' s website navigation menu. CK ' s strategy designer asks the design team to revise the menu by co-designing it with end users. Which technique should be used to do this?

Options:

A.

Heuristic review

B.

Card sorting

C.

Consequence scanning

Question 30

Cloud Kicks ' design team learns of the desire for sustainable materials while co-creating personalization concepts with their West Coast influencers. Which method should the team use to evaluate the feasibility of this concept direction?

Options:

A.

Create a functional prototype.

B.

Review and align with company V2MOM.

C.

Run a cost benefit analysis.

Question 31

While conceptualizing a new footwear line, the design team gained feedback that both employees and consumers are seeking more sustainable products. Leaders need more rationale to justify the investment. Which values-based design principle should be used to reinforce this feedback?

Options:

A.

Create products from recycled materials.

B.

Use energy from renewable resources.

C.

Focus on creating enduring advantage.

Question 32

During requirements discovery for a new mobile app for Cloud Kicks, different business units are proposing conflicting requirements for some of the key use cases. Which methodology should be used to resolve conflicts and promote consensus?

Options:

A.

Journey Mapping

B.

SWOT Analysis

C.

Prioritization Matrix

Question 33

When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives which outcome?

Options:

A.

Viability

B.

Feasibility

C.

Desirability

Question 34

Cloud Kicks is going to conduct research with users of its products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?

Options:

A.

A hypothesis, project plan, and financial reimbursement for users

B.

A customer journey map, research scenario, and a RAID log

C.

A code of conduct, ethics training, and a research data handling policy

Question 35

Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK ' s team knows the importance of pushing for environmental impact in their latest designs. What should they do to prepare to measure progress toward this goal?

Options:

A.

Only interview customers who value environmentalism to uncover needs from CK ' s desired customer base of ethical consumers.

B.

Schedule a workshop with key product stakeholders to brainstorm ' how might this new product be more sustainable? '

C.

Create a journey map that extends into pre-purchase and post use disposal to uncover unseen impacts of the product ' s lifecycle.

Question 36

Cloud Kicks (CK) has spent several months working to align the entire company around a vision based on inclusivity in the digital age. Because this project will span several years, the design team is concerned the vision will eventually be lost. What should CK do to maintain the vision and create transformative change?

Options:

A.

Align the vision to current industry trends.

B.

Realize the vision must be driven by business goals.

C.

Continuously align business goals to the vision.

Question 37

A Cloud Kicks (CK) strategy designer is leading a project to create a new customer experience with digital and environmental touchpoints. The stakeholders want to understand how the designer is proposing CK will deliver the experience. Which tool should they use to explore the collaboration, structure, and processes that will be required?

Options:

A.

Service blueprint

B.

Journey map

C.

Empathy map

Question 38

Leadership at Cloud Kicks just approved a vision for a new digital commerce and service strategy. They ask the strategy designer to create a roadmap to help them understand the rollout process and implications. What should be one of the initial steps to take when creating a program roadmap?

Options:

A.

Develop a RACI diagram among internal stakeholders only.

B.

Create a release plan matching calendar-based milestones.

C.

Start with a phased approach, then address foundational items early.

Question 39

Cloud Kicks ' sales team is reporting an increased rate of churn. The support team is frequently bombarded with customer requests for a less complicated user experience. The development team sees the inherent risk in changing a mature product. What should a strategy designer recommend to help create alignment between these teams?

Options:

A.

Create a prioritized product roadmap to ensure future releases address known challenges.

B.

Share stories from customer research to create a common understanding of challenges.

C.

Define acceptance criteria and plan user acceptance testing to validate intended outcomes.

Question 40

A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge. What should the designer do?

Options:

A.

Take a vote among people in the room and pursue the winning opinion.

B.

Work through the conflict in the workshop to reach a shared perspective.

C.

Pause the conversation and work through the conflict in a private setting.

Question 41

The team at Cloud Kicks is spending too much time curating dashboards of the company ' s sales pipeline for multiple different levels of leadership, who are interested in different views of the same data. What should the strategy designer recommend to help the team efficiently share the right data?

Options:

A.

Provide Kanban view in Revenue Cloud.

B.

Develop reports in Sales Cloud.

C.

Create dashboards in Tableau.

Question 42

Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?

Options:

A.

Wireframes and a total addressable market (TAM) calculation

B.

Research findings and a competitive analysis.

C.

Inspiring graphics and personas

Question 43

Cloud Kicks (CK) is coming to the end of its initial discovery phase, and the implementation team wants to plan a deliverable with a high-level overview of the system ' s design. CK ' s strategy designer will work with the Salesforce Architect to produce this deliverable and present it to specific business and technical stakeholders. Which architecture diagram should they use for this presentation?

Options:

A.

Solution Architecture

B.

Reference Architecture

C.

Entity Relationship

Question 44

A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement. Which option reflects the format of the design challenge statement?

Options:

A.

As a user, I want to see trending support resources upon the first login to customer support so I can save my time.

B.

How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls?

C.

Unify platforms and centralize support operations to save customers time and reduce business costs.

Question 45

Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way. Which Salesforce product should CK invest in to efficiently enable the desired experience?

Options:

A.

Scheduler

B.

Field Service

C.

Service Cloud

Question 46

A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?

Options:

A.

The critique does not have the right participants in the room; there are too many dominant personalities.

B.

The non-designers do not have the skills needed to give effective critique on design work.

C.

The designer has not properly defined the guidelines for the critique session.

Question 47

A design team is working on the challenge: " How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives? " Which bot metrics should the strategy designer suggest to assess the impact of their work?

Options:

A.

Customer satisfaction rate

B.

Total conversations

C.

Human takeover rate

Question 48

Cloud Kicks ' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually. Which technique should the designer use to ensure the audience remains engaged?

Options:

A.

Turn the camera off so the audience can focus on the slides presented

B.

Ensure half of the meeting time is dedicated to answering questions.

C.

Ask open ended questions to the audience to maintain their involvement.

Question 49

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision-making process and that the delivered product does not accrue ethical debt. Which methodology should be suggested?

Options:

A.

Jobs to be Done Framework

B.

Human-Centered Design

C.

Consequences Scanning Workshop

Question 50

Cloud Kicks (CK) is designing an in person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way. Which Salesforce product should CK invest in to efficiently enable the desired experience?

Options:

A.

Scheduler

B.

Field Service

C.

Service Cloud

Question 51

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap. Which types of outcomes should result from a Consequence Scanning workshop?

Options:

A.

issues to accept, object, or withhold

B.

issues to stop, start, or continue

C.

issues to act on, influence, or monitor

Question 52

A tech company that specializes in mobile app development is looking to innovate and launch a new app that helps users manage their mental health. The company ' s target audience is young adults aged 18-35. What external factor might impact the strategy for this development?

Options:

A.

Push notifications

B.

Customer adoption

C.

HIPAA regulations

Demo: 52 questions
Total 175 questions