What is one way a sales rep can convert a visitor to a prospect?
What is true about building landing pages in Salesforce using the enhanced landing page experience?
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
How can you send an automated email to a prospect after they fill out a form?
Form or Form Handler? I want to use progressive profiling to personalize my form.
How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a “Product of Interest” field value of either A or B
What automation tool could be used to assign the prospects?
Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
Which two capabilities are true for completion actions? Choose 2 answers
What is an identified visitor?
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and
engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?
What would occur if a single prospect is not both the recipient list and the suppression list for a list email?
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
Does an automation rule ever match a prospect more than once?
Form or Form Handler? I want to use progressive profiling to personalize my form.
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
What are two benefits of the engagement studio tasting experience?
Choose 2 answers
What does Marketing Cloud Account Engagement sync first with Salesforce?
Which asset needs to be created first m order for a user to send a prospect a one-to-one email?
Which scenario would convert an anonymous visitor into an identified prospect?
LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report.
Based on this link’s format, why wouldn’t it have been re-written for tracking?
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.
Which data format is recommended for the email field?
What is the process to add a prospect who visits a pricing page to a list?
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
Which two events allow for a prospect’s Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?
If a form is added to a landing page, where will the submissions be reported?
The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.
A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
The baseline grade will show on the prospect profile at all times.
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
A marketer performs the following actions:
• Creates a list and adds three prospects
• Deletes one of the three prospects to the Recycle Bin
• Deletes the list
What would happen as a result of these actions?
How do you use an automation rule to opt out prospects?
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
How should a user understand how many prospects are currently waiting on a step in an engagement program?
Identify three webinar connectors for Marketing Cloud Account Engagement
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?
By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers
A Pardot user notices an odd field value on a prospect record and wants to investigate.
What should the first course of action be?
Which three actions can be taken in an engagement studio program?
Choose 3 answers
Completion Actions are retroactive.
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
Arrange the steps to Access a Prospect Record:
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?
What is the baseline grade assigned to a prospect?
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
What is the main difference between automation rules and segmentation rules?
Form or Form Handler? I need data de-duplication in the CRM.
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
What are the daily system generated emails?
You want to track prospects that click on a banner ad. What do you use?
Which list email report metric represents the total number of emails minus hard and soft bounces?
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
Form or Form Handler? I need total control over my form's appearance.
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?
When do prospects sync to your CRM?