Salesforce Marketing-Cloud-Account-Engagement-Consultant today updated questions

Salesforce Certified Marketing Cloud Account Engagement Consultant (SU23) Questions and Answers

Question 1

Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales?

Choose 2 answers

Options:

Improve prospect data by adding fields to existing forms and making them required.

Increase their scoring threshold to give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules for prospect assignment.

Increase gated content on the website to provide more scoring opportunities.

Question 2

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Options:

A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Question 3

How many Social Posting Connectors is it possible to create

Options:

You can create as many Social Posting connectors as you want

One each type

Many but only one type

You can't use any Social Posting connector

Question 4

There is Custom Field Type in Marketing Cloud Account Engagement called Email

Options:

True

False

Question 5

LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

Options:

Dynamic List

Test List

Static or Dynamic list

Static List

Question 6

What is true about grading? [Choose two answers]

Options:

A prospect can be associated to multiple profiles.

You cannot change the default profile criteria

Matching or unmatching a criteria will result in an increase or decrease of the grade by ⅓, ⅔ or 3/3 of a grade.

All prospects start with a grade of D.

Question 7

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

Options:

Salesforce B2B Integration user must be created.

User sync must be enabled in Marketing Cloud Account Engagement.

The Salesforce connector must be unpaused.

Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

Question 8

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Options:

Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

Import and merge existing records from all systems to Marketing Cloud Account Engagement

Import and merge existing records from all systems to Salesforce

Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

Question 9

LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.

How should this be implemented with Marketing Cloud Account Engagement?

Options:

Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

Create a form handler and enable data kiosk entry mode.

Create a form handler to link to an existing form on the website.

Question 10

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

Options:

Segmentation Rule

Completion Action

Dynamic List

Automation Rule

Question 11

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:

• Receive a notification when prospects view the page, but do not submit to see if they can retarget.

• Receive one notification per prospect.

How should a consultant accomplish this in Marketing Cloud Account Engagement?

Options:

Dynamic list of all prospects who have viewed the landing page > Completion action on the form to

remove prospects from the list upon form submission > User monitors list.

Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have

viewed landing page > User exports both lists and compares.

Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

Question 12

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant

recommend?

Options:

Locate the relevant documentation and follow the steps to enable.

Update your Salesforce connector user permissions

Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

Update your field mappings by going to Admin > Configure Fields

Question 13

Which are true about Engagement Program

Options:

If a prospect is removed from a list that a program uses, that prospect stops moving through the program

If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program

If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails

When no new prospects are added to or processed in a program for 30 days, it becomes inactive

When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

A single rule step can evaluate up to five conditions

When no new prospects are added to or processed in a program for 365 days, it becomes inactive

Question 14

LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.

Which two strategies for gating content should ensure real prospects are the ones accessing the content?

Choose 2 answers

Options:

Prospects with invalid emails are sent an autoresponder requesting email verification.

Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

Using the data format drop-down, set the email validation option at the form level.

Send the content via an autoresponder email with a link to download the content.

Question 15

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.

What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

Options:

To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Question 16

LenoxSoft is considering moving from a shared IP address to a dedicated IP address.

What requirement would support advising them to move to a dedicated IP?

Options:

LenoxSoft sending a quarterly emails to 100,000 prospects

LenoxSoft's database growing by 500,000 prospects

LenoxSoft creating 20 new Engagement Programs

LenoxSoft sending more than 100,000 emails a month

Question 17

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

Options:

Authentication provides legal protection against email abuse complaints.

Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

Authentication ensures the company's sending IP will not appear on blocklists.

Question 18

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Options:

Page action

Custom redirect

Completion action

Automation rule

Question 19

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

Options:

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >

Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two

child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and

create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Question 20

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Options:

Set the intern up in the Default 'Marketing' User Role

Set the intern up in the Default 'Marketing Intern' User Role

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

Question 21

It is recommended that Email Preference Center should use more than one page level depth

Options:

True

False

Question 22

LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

Options:

Marketing Cloud Account Engagement Engagement Program

Salesforce Queue

Marketing Cloud Account Engagement Automation Rule

Marketing Cloud Account Engagement Static List

Marketing Cloud Account Engagement Marketing Campaign

Question 23

Which are true about Salesforce Engage

Options:

Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector

Salesforce Engage is not supported for Salesforce sandbox accounts

Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

You can use Salesforce Engage with Gmail by downloading an extension

Question 24

There is Custom Field Type in Marketing Cloud Account Engagement called Date

Options:

True

False

Question 25

Which is true about Marketing Cloud Account Engagement Flile Hosting limits

Options:

No limits at all

Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB

Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB

Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB

Question 26

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.

What process would accomplish this in Marketing Cloud Account Engagement?

Options:

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the

Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient

list on an engagement program

Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case

prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on

an engagement program

Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement

prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Question 27

Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

Options:

True

False

Question 28

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Options:

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Question 29

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.

What approach should the Marketing team use to resolve this?

Options:

Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

Set up scoring categories > create page actions associated with the scoring category > create a

dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

Set up scoring categories > create custom redirects associated with the scoring category > set

completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

Question 30

Select available Webinar Connectors

Options:

Webex

WebinarJam

ReadyTalk

GoToWebinar

Demio

ClickMeeting

Question 31

Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

Options:

Sales Manager

Marketing

Administrator

Sales User

Question 32

Monthly cost of Salesforce Engage is

Options:

50$

100$

It's always free

15$

Question 33

Select available User Roles

Options:

Administrator

Sales User

Marketing Manager

CD Marketing

Sales

Sales Manager

Question 34

LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

Which default user role should be copied in order to maintain these permissions?

Options:

Sales

Marketing

Administrator

Sales Manager

Question 35

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

Options:

Prospect was deleted by a user

Prospect unsubscribed from an email

Prospect replied to an email

Prospect viewed a landing page

Question 36

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.

Which automation tool in Marketing Cloud Account Engagement should be used?

Options:

Dynamic list

Completion action

Automation rule

Segmentation rule

Question 37

There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

Options:

True

False

Question 38

There is Custom Field Type in Marketing Cloud Account Engagement called Phone

Options:

True

False

Question 39

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

How should LenoxSoft add the prospects?

Options:

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

Question 40

Which are Actions Available with Salesforce Connector (Choose three)

Options:

Add to Salesforce campaign

Assign prospect to queue

Assign prospect via Salesforce active assignment rule

Create a Salesforce event

Delete a Salesforce task

Question 41

LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

Options:

They should ensure their URL structures can handle parameters before verifying the connector.

The connector cannot be linked directly to an MCC account.

The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

Question 42

What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

Options:

Phone

Text

Number

You can't do this

Question 43

What is true about A/B testing? [Choose two answers]

Options:

You can disable A/B testing before and after email sent.

You can only do A/B testing on list emails.

When you turn off A/B testing you will have to choose which version to keep.

It is recommended to test at least 5 different elements in your A/B tests.

Question 44

How many Engagement Programs can run at one time

Options:

Always 100

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Question 45

LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

Options:

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Question 46

LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.

How should LenoxSoft get started?

Options:

Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

Question 47

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Options:

Create an automation rule with rules to segment the prospects and actions send the emails

Create a list using a segmentation rule, then use completion actions on a form for the actions

Create a static list to segment the prospects, and then schedule email list sends with completion actions

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Question 48

Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

Options:

Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

Configure the Salesforce custom object to relate to th< account, lead, or contact

Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value

Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

Question 49

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

What actions should be taken to ensure they can report on the statistics in Salesforce?

Options:

Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Question 50

Is it possible to split Dynamic List to other Dynamic Lists?

Options:

True

False

Question 51

A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.

What should be created to notify the assigned user?

Options:

Segmentation rule based on the form submission

Automation rule based on the form submission

Dynamic list based on the form submission

Completion action on the form submission

Question 52

What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

Options:

Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

You can only create 50 custom fields in Marketing Cloud Account Engagement.

Question 53

"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

Options:

The Country field has validation enabled and the updated field values did not match existing values.

The user who performed the import is not the assigned user listed on the remaining prospects.

The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.

Question 54

How many automation rules can you have

Options:

Always 100

Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150

Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

Question 55

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

Options:

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

Question 56

Which is true about Visitor Filters?

Options:

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

You can the filter by IP

You can filter by a hostname

You can filter by a hostname wildcard

You can't filter your own company IP

Question 57

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Options:

Enable two-click unsubscribe in Marketing Cloud Account Engagement.

Move the unsubscribe link to the header of the email instead of the footer.

Immediately send prospects the resubscribe email template.

Apply a

tag to the unsubscribe link so scanners ignore it.

Question 58

A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.

How should they design this automation strategy?

Options:

Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

Question 59

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

Options:

Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

Question 60

Select available Social Media Connectors

Options:

Twitter

Facebook

CD Linkedln

AddThis

FullContact

Question 61

"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

Options:

Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Make sure the CRM username field on user records are empty.

Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.

Delete and recreate the specific users after enabling user sync.

Question 62

What is critical in achieving good email deliverabillty?

Options:

Having a text only version of email content

Sending email through dedicated IP

Setting up email authentication

Using personalization in email content

Question 63

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers

Options:

Make a suppression list for the program.

Make a repeating engagement program.

Make a recipient list for the program.

Make a segmentation rule for the program.

Question 64

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.

They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.

What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?

Choose 2 answers

Options:

Filter existing prospect records to see which custom fields have the most data.

Review existing forms and landing pages to understand what data needs to be collected.

Ask their accounting team to review and select the five most helpful fields.

Pull a report of the data they intend to use for segmentation purposes.

Question 65

A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

Options:

Import and update users

Table action updated users

Marketing Cloud Account Engagement Admin changed each email address

User sync mapped email address

Question 66

LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you

advise?

Options:

Start a company blog and promote a few high-quality pieces of content.

Post content from other websites on your own site.

Hire an agency to create content.

Focus on creating as much content as possible.

Question 67

LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.

What should be done to ensure each landing page URL looks like it is a part of the unique product website?

Options:

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

Question 68

A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.

How should this workflow be automated?

Options:

Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email

Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership

Question 69

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.

What should be recommended to increase the conversion rates on the paid search ads?

Options:

Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

Create new content for the paid search ads that direct to the home page.

Place additional navigation on the LenoxSoft home page.

Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Question 70

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

Options:

Build automation rules add criteria as Contact as blank add action as notify assigned user

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Build dynamic list add criteria as Contact as blank add action as notify assigned user

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Question 71

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.

How should this be set up?

Options:

Configure Users > Send daily visitor activity emails by state

Configure Users > Send daily prospect activity emails by owner

Configure Users > Send Salesforce Engage report emails by team

Configure Users > Send starred prospect activity alerts by owner

Question 72

which two considerations should be made when implementing an account-based marketing strategy?

Choose 2 answers

Options:

Account-based marketing completely replaces broad-based marketing.

Account-based marketing is only a good fit for certain industries.

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

Question 73

Which is true about Marketing Cloud Account Engagement API limits

Options:

No limits at all

All editions have 10 000 API limit

Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Question 74

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

Options:

For all prospects who have already matched, no new actions will be applied.

For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Question 75

LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

Options:

Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.

Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

Question 76

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

Options:

Test list

Static list

Static list or Dynamic, both list can be used

Dynamic list

Question 77

What is true about Dynamic Content? [Choose three answers]

Options:

You can add up to 25 variations of content

You can base variations on Scoring Categories

You can add dynamic content to web pages

You can use dynamic content in subject lines

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (SU23) Exam Practice Test

Salesforce Certified Marketing Cloud Account Engagement Consultant (SU23) Questions and Answers

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