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Salesforce Data-Cloud-Consultant Salesforce Certified Data 360 Consultant (Data-Con-101) Exam Practice Test

Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers

Question 1

Which statement is true related to batch ingestions from Salesforce CRM?

Options:

A.

When a column is added or removed, the CRM Connector performs a full refresh.

B.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.

C.

The CRM Connector performs an incremental refresh when 600,000 or more deletion records are detected.

D.

The CRM Connector ' s synchronization times can be customized to up to 15-minute intervals.

Question 2

What is the main reason to use a secondary index on a data lake object (DLO)?

Options:

A.

To compress the storage footprint of the raw data

B.

To transform raw data into a different data type

C.

To enable efficient querying on non-primary key attributes

D.

To increase the write speed of the ingestion pipeline

Question 3

A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?

Options:

A.

Filter out older orders in Marketing Cloud after activation.

B.

Apply a data space filter to exclude orders older than 30 days.

C.

Apply a 30-day date filter on the Sales Order DMO within the activation.

D.

Build a segment using the Sales Order DMO and filter orders to the last 30 days.

Question 4

A Data 360 Consultant is building a segment to announce a new product launch for customers who have previously purchased black pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?

Options:

A.

Place the attributes for product color and product type in a single container.

B.

Place the attribute for product color in one container and the attribute for product type in another container.

C.

Place an attribute for the " black pants " calculated insight to dynamically apply.

D.

Place the attributes for product color and product type as direct attributes.

Question 5

Northern Trail Outfitters uploads new customer data to an Amazon S3 bucket on a daily basis to be ingested in Data 360. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Options:

A.

Calculated Insight > Refresh Data Stream > Identity Resolution

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Refresh Data Stream > Identity Resolution > Calculated Insight

D.

Identity Resolution > Refresh Data Stream > Calculated Insight

Question 6

Northern Trail Outfitters wants to compute recency, frequency, monetary (RFM) scores on its unified individuals in order to use it in Marketing Cloud Engagement. What is the best way to achieve this goal?

Options:

A.

Include the Calculated Insight attribute in activation.

B.

Use copy fields to show the calculated insight.

C.

Add the score to a related list.

D.

Import the score to Marketing Cloud via SFTP.

Question 7

Northern Trail Outfitters (NTO) wants to send a promotional campaign to customers that have purchased within the past 6 months. The Data 360 Consultant creates a segment to meet this requirement. Now, NTO has brought an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?

Options:

A.

Segmentation exclude rules

B.

Streaming insights

C.

Batch transforms

D.

Related attributes

Question 8

Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

Options:

A.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

B.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

C.

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.

D.

Set a refresh schedule for the calculated insights to occur every hour.

Question 9

After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?

Options:

A.

Within the Audit Trail logs for security compliance

B.

As an attribute on a related data model object (DMO)

C.

In a temporary CSV file available in the Setup menu

D.

Directly within the source system (for example, Marketing Cloud or Sales Cloud) only

Question 10

A Data 360 Consultant recently discovered that their Identity Resolution process is matching individuals who share email addresses or phone numbers but are not actually the same individual. What should the consultant do to address this issue?

Options:

A.

Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, and then adjust as needed until the individuals are matching correctly.

B.

Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, and then adjust as needed until the individuals are matching correctly.

C.

Create and run a new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

D.

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Question 11

What is a key requirement for a flow to be able to act on Data 360 data in near real time using a data action?

Options:

A.

The data action must be mapped to a platform event that the flow is subscribed to.

B.

The Data 360 home instance must be in the same Salesforce CRM org.

C.

The flow must be active and the user must have the Data 360 Marketing Admin permission.

D.

The flow must be a screen flow embedded on the record page.

Question 12

How does Data 360 handle an individual ' s Right to Be Forgotten?

Options:

A.

Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

B.

Deletes the specified Individual and records from any data model object/data lake object related to the Individual

C.

Deletes the specified Individual record and its Unified Individual Link record

D.

Deletes the specified Individual and records from any data source object mapped to the Individual data model object

Question 13

When reporting on calculated insights in Salesforce, what is a critical limitation a Data 360 Consultant must keep in mind regarding data freshness?

Options:

A.

The data reflects the state of the last time the insight was batch processed.

B.

Calculated insights can only be reported on if they contain fewer than 2,000 total rows.

C.

Insights are only available in reports if they have been " Activated " to a Marketing Cloud engagement.

D.

Calculated insights are only updated once every 24 hours.

Question 14

A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?

Options:

A.

Extend the relevant standard DMOs by adding custom fields to accommodate the missing data.

B.

Ignore the business-specific fields and map only the fields that exist in the standard DMOs.

C.

Create a new custom DMO for every business-specific field identified in the source system.

D.

Map the business-specific fields to the " Other " category to avoid modifying the standard model.

Question 15

A Data 360 Consultant has a large historical dataset stored in Snowflake as parquet files in an object store. The consultant needs to run heavy analytics queries periodically, with high throughput but not necessarily real- time needs. Which Data 360 pattern is most appropriate?

Options:

A.

Query federation without acceleration (Live or Direct Access)

B.

Ingest data into Data 360 as a data lake object (DLO)

C.

File federation

D.

Query federation with acceleration (Caching)

Question 16

What is a reason to create a formula when ingesting a data stream?

Options:

A.

To concatenate files so they are ingested in the correct sequence

B.

To remove duplicate rows of data from the data stream

C.

To add a unique external identifier to an existing ruleset

D.

To transform a datetime field into a date field for use in data mapping

Question 17

Which tool should users use to visualize and analyze unified customer data in Data 360?

Options:

A.

Salesforce CLI

B.

Heroku

C.

Intelligence Reports Advanced

D.

Tableau

Question 18

What is the primary functionality of Data 360?

Options:

A.

To help users build a heat map using their data

B.

To automatically generate sales forecasts based on historical email patterns

C.

To unify and harmonize data from multiple sources to create a complete customer profile

D.

To create a master data management (MDM) strategy

Question 19

A Data 360 Consultant needs to unify records from a legacy billing system and a CRM. Both systems use different internal IDs, but both store a common Customer_Tax_ID. How should the consultant ensure these records can be matched in an identity resolution ruleset?

Options:

A.

Map both the billing ID and CRM ID to the Individual Primary Key field.

B.

Map the Customer_Tax_ID from both systems to the Party Identification object with a consistent Identification Name.

C.

Create a reconciliation rule that gives the CRM data stream a higher priority than the billing system.

D.

Configure a fuzzy match rule on the Individual object using the Customer_Tax_ID attribute.

Question 20

A customer requests that their personal data be deleted. Which action should the Data 360 Consultant take to accommodate this request in Data 360?

Options:

A.

Use Consent API to request deletion of the customer ' s information.

B.

Use a streaming API call to delete the customer ' s information from the data lake object.

C.

Use the Governance API call to delete the customer ' s information.

D.

Use Profile Explorer to delete the customer data from Data 360.

Question 21

What does the Source Sequence reconciliation rule do in Identity Resolution?

Options:

A.

Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name

B.

Includes data from sources where the data is most frequently occurring

C.

Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source

D.

Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

Question 22

A customer is interested in tracking their Average Time To Close for Service Cloud cases. They are looking for a flexible solution that provides near real- time reporting and allows different teams to review the data across the relevant dimensions for that team coming from Sales, Service, Marketing, and Commerce Clouds. Which solution meets the customer ' s needs?

Options:

A.

Data Model Object (DMO) Formula Fields

B.

Service Cloud Reports

C.

Calculated Insights

D.

Semantic Model Metrics

Question 23

A Data 360 Consultant needs to build a model on Einstein Studio to predict the time- to- close of an opportunity brought into Data 360 from CRM. Based on the supported model types, which statement is true?

Options:

A.

The consultant should use a Multiclass Classification model to bucket the time-to-close into specifications.

B.

The consultant should use a Binary Classification model to determine if the time-to-close is long or short.

C.

The consultant should use a Multiclass Classification model because the outcome is represented as text data.

D.

The consultant should use a Regression model because the target outcome is a numeric measure.

Question 24

Northern Trail Outfitters (NTO) is struggling with fragmented customer data across marketing, sales, and service systems. NTO decides to implement Data 360 to improve its customer strategy. How does Data 360 primarily help NTO solve this business challenge?

Options:

A.

It archives historical transaction records for 10 years to meet regulatory data retention requirements.

B.

It creates automated weekly business intelligence dashboards to help managers forecast sales revenue.

C.

It unifies data into a single profile to provide personalized experiences across all touch points.

D.

It provides a data security layer that encrypts sensitive information to ensure global GDPR compliance.

Question 25

Which permission setting should a Data 360 Consultant check if a custom Salesforce CRM object is not available in New Data Stream configuration?

Options:

A.

Confirm the View All object permission is enabled in the source Salesforce CRM org.

B.

Confirm the Ingest object permission is enabled in the Salesforce CRM org.

C.

Confirm the Create object permission is enabled in the Data 360 org.

D.

Confirm the Modify object permission is enabled in the Data 360 org.

Question 26

Northern Trail Outfitters (NTO) wants to create a segment where a unique record is created in the published audience for every transaction a customer completes. If a customer makes three separate purchases, the resulting segment should contain three distinct entries for that customer to allow for transaction- specific messaging. All transactions are mapped to the Sales Order data model object (DMO), and NTO is using Identity Resolution to unify customers on the Unified Individual DMO. Which configuration should a Data 360 Consultant use to meet this requirement?

Options:

A.

Segment on the Individual DMO

B.

Segment on a calculated insight based on Sales Orders

C.

Segment on the Sales Order DMO

D.

Segment on the Unified Individual DMO

Question 27

A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?

Options:

A.

Profile ExplorerandQuery Editor

B.

Data ExplorerandActions

C.

Identity ResolutionandQuery API

D.

Data ActionsandQuery API

Question 28

What does the Ignore Empty Value option do in Identity Resolution?

Options:

A.

Ignores Individual object records with empty fields when running identity resolution rules

B.

Ignores Contact Point object records with empty fields when running identity resolution rules

C.

Ignores empty fields when running reconciliation rules

D.

Ignores empty fields when running match rules