Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.
What should the consultant use to remove the recent customers?
During an implementation project, a consultant completed ingestion of all data streams for
their customer.
Prior to segmenting and acting on that data, which additional configuration is required?
Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?
A retail customer wants to bring customer data from different sources
and wants to take advantage of identity resolution so that it can be
used in segmentation.
On which entity should this be segmented for activation membership?
What should a user do to pause a segment activation with the intent of using that segment
again?
What does the Source Sequence reconciliation rule do in identity resolution?
Which two common use cases can be addressed with Data Cloud?
Choose 2 answers
During a privacy law discussion with a customer, the customer indicates they need to honor
requests for the right to be forgotten. The consultant determines that Consent API will solve this
business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers
Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who
have been in the segment within the last 2 years.
Which Data Cloud component allows for this?
A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers
A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers
Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days.
Which filter operator on the Engagement Date field fits this use case?
Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (Pll).
How should the fields be mapped to support identity resolution?
Which information is provided in a .csv file when activating to Amazon S3?
Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?
Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,
and work phone as three separate fields for its customers on the Contact record. The company plans
to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure
all the different phone numbers are properly mapped and available for use in activation?
A user Is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A consultant needs to package Data Cloud components from one
organization to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal?
Choose 2 answers
A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?
A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data source.
When ingesting Case data, which field is recommended to be associated with the Event Time field?
A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on email address, they want to review a rule that joins
their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers
Which two requirements must be met for a calculated insight to appear in the
segmentation canvas?
Choose 2 answers
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?
A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers
Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?
A customer has a calculated insight about lifetime value.
What does the consultant need to be aware of if the calculated insight.
needs to be modified?
A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement?
Choose 2 answers
Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers