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Salesforce Data-Cloud-Consultant Salesforce Certified Data 360 Consultant (Data-Con-101) Exam Practice Test

Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers

Question 1

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a Data 360 Consultant recommend in this scenario?

Options:

A.

Create a junction object in Salesforce CRM and modify the ingestion strategy.

B.

Use batch transforms to create a second data lake object.

C.

Clone the data source object.

D.

Create a data kit from the data lake object and deploy it to the same Data 360 org.

Question 2

A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?

Options:

A.

Extend the relevant standard DMOs by adding custom fields to accommodate the missing data.

B.

Ignore the business-specific fields and map only the fields that exist in the standard DMOs.

C.

Create a new custom DMO for every business-specific field identified in the source system.

D.

Map the business-specific fields to the " Other " category to avoid modifying the standard model.

Question 3

When preparing to build a predictive AI model in Einstein Studio using Data 360 data, which step is essential to ensure the model produces ethical and unbiased results?

Options:

A.

Disabling all calculated insights before starting the training process

B.

Ensuring the training dataset contains at least 10 million records

C.

Auditing training data to identify which segments of the customer base are underrepresented

D.

Using only unstructured data to prevent pattern recognition

Question 4

After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?

Options:

A.

Within the Audit Trail logs for security compliance

B.

As an attribute on a related data model object (DMO)

C.

In a temporary CSV file available in the Setup menu

D.

Directly within the source system (for example, Marketing Cloud or Sales Cloud) only

Question 5

A data architect is using Change Sets to move a new set of data configurations between two Salesforce Data 360 environments. The architect has created a data kit in the source org that includes several new data streams and identity resolution rules. Which component type should the architect select when adding these to the outbound change set to ensure the configuration is successfully transferred?

Options:

A.

Data Stream Configuration

B.

Identity Resolution Ruleset

C.

Data 360 Metadata Definition

D.

Data Package Kit Definition

Question 6

A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?

Options:

A.

Calculated Insight Object

B.

Data Model Object

C.

Party Identification Object

D.

Data Lake Object

Question 7

Northern Trail Outfitters wants to compute recency, frequency, monetary (RFM) scores on its unified individuals in order to use it in Marketing Cloud Engagement. What is the best way to achieve this goal?

Options:

A.

Include the Calculated Insight attribute in activation.

B.

Use copy fields to show the calculated insight.

C.

Add the score to a related list.

D.

Import the score to Marketing Cloud via SFTP.

Question 8

A data architect has deployed an inbound change set containing a data kit into a new Salesforce Production org. Although the deployment status shows " Succeeded " , the architect notices that the specific data stream configurations and calculated insights included in the kit are not yet active or visible in the Data 360 functional tabs. What is the next required action the architect must perform to fully implement the configurations within the data kit?

Options:

A.

Install the data kit from the Data 360 Setup menu to map and activate the components.

B.

Re-upload the outbound change set from the source org to clear the metadata cache.

C.

Run a " Full Refresh " on all data streams within the newly deployed change set.

D.

Use the Salesforce Package Manager to verify the installation status of the components.

Question 9

A Data 360 Consultant wants to grant a user in Data 360 the ability to view and create segments and activations, but not allow them to modify data model mappings or identity resolution rules. Following the principle of least privilege, which standard permission set should the consultant assign to them?

Options:

A.

Data 360 Activation Specialist

B.

Data 360 Architect

C.

Data 360 Activation Manager

D.

Data 360 User

Question 10

A global marketing team is using Salesforce Data 360 to create highly targeted segments. Many of the team members are new to the organization and are unfamiliar with the data model and attributes, such as various Product Category names. This lack of data knowledge is causing delays, as users must frequently ask the data team for assistance in identifying the proper segmentation criteria. Which configuration should a Data 360 Consultant implement on the data model object (DMO) so that these users can see and select from the actual data values present in the system while building their segments?

Options:

A.

Create a data kit and share a list of values across all marketing users.

B.

Create a Data 360 Report for each DMO that counts how many times each value appears for a given attribute.

C.

Utilize Data Explorer or Query Editor to identify common attribute values.

D.

Enable Value Suggestion for text fields on DMOs.

Question 11

A financial services firm specializing in wealth management contacts a Data 360 Consultant with an Identity Resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.

Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single unified profile to maintain personalized service and accurate financial advice.

Which Identity Resolution strategy should the consultant put in place?

Options:

A.

Use multiple contact points without individual attributes in the match rules.

B.

Configure a single match rule with a single connected contact point based on address.

C.

Include a match rule that incorporates match on individual and contact point attributes.

D.

Configure a single match rule based on contact phone number.

Question 12

An organization is just getting started with Data 360 and wants to demonstrate quick wins in order to build momentum for broader adoption. Which business outcome should the organization prioritize?

Options:

A.

Consolidating all partner and supply chain data into a single master management hub

B.

Implementing a global data lineage system to calculate data quality scores and create audit reports for compliance teams across all business units

C.

Building a predictive platform to update dynamic segments every 30 seconds

D.

Improving customer service resolution times by giving support agents a 360-degree view

Question 13

The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 30 minutes. They want the information about these candidates to automatically be available for segmentation in Data 360 and the candidates added to their recruiting system. Which feature should a Data 360 Consultant recommend to achieve this goal?

Options:

A.

Calculated insight

B.

Batch data transform

C.

Streaming data transform

D.

Streaming insight

Question 14

A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?

Options:

A.

Filter out older orders in Marketing Cloud after activation.

B.

Apply a data space filter to exclude orders older than 30 days.

C.

Apply a 30-day date filter on the Sales Order DMO within the activation.

D.

Build a segment using the Sales Order DMO and filter orders to the last 30 days.

Question 15

A user has built a segment in Data 360 and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available?

Options:

A.

The desired attributes reside on different related paths.

B.

The attributes are being used in another activation.

C.

Activations can only include 1-to-1 attributes.

D.

The segment is not segmenting on profile data.

Question 16

A Data 360 Consultant is preparing to implement Data 360. Which ethic should the consultant adhere to regarding customer data?

Options:

A.

Carefully consider asking for sensitive data such as age, gender, and ethnicity.

B.

Give senior leaders in the firm access to customer data for audit purposes.

C.

Collect and use all of the data to create more personalized experiences.

D.

Map sensitive data to the same data model object for ease of deletion.

Question 17

Northern Trail Outfitters (NTO) wants to create a segment where a unique record is created in the published audience for every transaction a customer completes. If a customer makes three separate purchases, the resulting segment should contain three distinct entries for that customer to allow for transaction- specific messaging. All transactions are mapped to the Sales Order data model object (DMO), and NTO is using Identity Resolution to unify customers on the Unified Individual DMO. Which configuration should a Data 360 Consultant use to meet this requirement?

Options:

A.

Segment on the Individual DMO

B.

Segment on a calculated insight based on Sales Orders

C.

Segment on the Sales Order DMO

D.

Segment on the Unified Individual DMO

Question 18

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?

Options:

A.

Create new segments using nested segments.

B.

Package High Investment Balance Customers in a data kit.

C.

Create new segments by cloning High Investment Balance Customers.

D.

Create a High Investment Balance calculated insight.

Question 19

Northern Trail Outfitters (NTO) is ingesting transaction data into Data 360. The source data includes Order ID, Order Date, and Total Amount, which map to the standard Sales Order data model object (DMO). Additionally, NTO needs to capture a unique Sustainability Packaging Fee for each transaction, which is not available in the standard model. Which modeling approach should a Data 360 Consultant recommend to support this requirement?

Options:

A.

Map standard fields to the Sales Order DMO and add a custom attribute for the fee.

B.

Map all fields to a new Custom DMO specifically created for NTO transactions.

C.

Use Sales Order DMO and map the packaging fee to the Order Description field.

D.

Create a calculated model to derive the sustainability fee using a streaming data transform.

Question 20

A Data 360 Consultant is configuring an activation for a segment created from the Unified Individual object to be sent to a Loyalty Cloud activation target. They would like to include the Loyalty Program Tier for personalization, but this field is stored in a separate Loyalty Program Member data model object (DMO) that was not used in the initial segment filters. Which feature should the consultant use during the activation setup to include this external identifier in the exported payload?

Options:

A.

Calculated insights to join the Loyalty Program Tier to the Unified Individual prior to segmentation

B.

Contact point priority to rank the Loyalty Program Tier above the standard Individual ID

C.

Activation membership to select the Loyalty Program Member DMO and its associated fields

D.

Data stream mappings to re-map the Loyalty Program Tier as a secondary key on the Individual object

Question 21

A Data 360 Consultant has successfully ingested and mapped a custom schema for " Vehicle Insurance Policies " into a custom data model object (DMO) named Insurance_Policy__c. However, when a marketer attempts to create a new segment on the Individual object, the Insurance_Policy__c object is not accessible in Segment Builder.

What is the most likely reason for this behavior?

Options:

A.

The fields in the Insurance_Policy__c DMO have not had value suggestions enabled.

B.

There is no relationship defined between the Insurance_Policy__c DMO and the Individual DMO.

C.

The Insurance_Policy__c DMO was not enabled for segmentation.

D.

The relationship between the DMOs was configured as Many-to-One instead of One-to-Many.

Question 22

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the Right to Be Forgotten. The Data 360 Consultant determines that Consent API will solve this business need. Which consideration should the consultant inform the customer about?

Options:

A.

Data Deletion requests are processed within 1 hour.

B.

Data Deletion requests submitted to Data 360 are passed to all connected Salesforce clouds.

C.

Data Deletion requests are submitted for Individual profiles.

D.

Data Deletion automatically happens for related records.

Question 23

A data science team has developed a custom propensity- to- churn model in Amazon SageMaker. The company wants to use this model to score its Unified Profiles in Data 360 and use those scores for a high- priority retention segment. The Data 360 Consultant needs to ensure the data is not duplicated or moved out of Data 360 during this process. Which feature should the consultant use to integrate this model?

Options:

A.

Einstein Studio Bring Your Own Model (BYOM)

B.

Model Builder in Prompt Builder

C.

Streaming Data Transforms

D.

Ingestion API

Question 24

A solution architect needs to create a segment of " High Value Customers " . They define this as anyone who qualifies for the existing Platinum Loyalty segment OR anyone who has spent more than US $5,000. What is the most efficient way to build this?

Options:

A.

Create a waterfall segment, prioritizing the " Platinum Loyalty " group first and the " High Spender " group second.

B.

Use a nested segment for " Platinum Loyalty " and add a separate container for the minimum spend within OR operator.

C.

Create two separate segments and join them together in a Tableau dashboard for activation.

D.

Build a calculated insight that joins both conditions and use that as the only filter in a new segment.

Question 25

A Data 360 Consultant for Northern Trail Outfitters is observing Identity Resolution processing metrics. The consultant notices that the volume of source profiles processed in the most recent batch is less than the total volume of source profiles. What is the most likely mechanism that causes source profiles to be skipped during Identity Resolution processing?

Options:

A.

A profile is only sent for unification if the assigned data stream is running at its maximum frequency.

B.

A profile is skipped if the calculated Unification Score does not meet the minimum threshold set in the identity resolution rules.

C.

A profile is only processed if a pre-processing step confirms a change in its data since the last processing run.

D.

A profile is excluded if it fails the initial Data Quality Score check, preventing unification.

Question 26

A retail company wants a dashboard to display " Top 10 Trending Products " based on product page views over the last 24 hours. The company typically has over 500 million engagements a week. The requirements specify that the maximum latency for data freshness is 15 minutes and the dashboard must load with minimal load times for executive users. Which architectural component should the Data 360 Consultant use to meet these performance and scale requirements?

Options:

A.

Direct Related List

B.

Calculated Insights

C.

Real-Time Data Graph

D.

Streaming Insight

Question 27

A global beverage company (data provider) and a sports media network (data consumer) are collaborating in a Data 360 clean room to identify high- value partnership opportunities. The parties decide to use the segment overlap use case template to determine how many of the beverage company ' s Premium Loyalty Members are also active subscribers of the sports network, without exposing raw personally identifiable information (PII). When configuring the segment overlap template, which requirement must be met to allow the results to be filtered by specific demographics like " Region " or " Age Group " in the final output?

Options:

A.

The Region and Age Group fields must be set as foreign keys in the data model objects (DMOs) of both organizations.

B.

Both parties must map their " Region " and " Age Group " data to a shared calculated insight before joining the clean room.

C.

The Data 360 Consultant must configure a many-to-many relationship between the two search index data model objects (DMOs).

D.

The data provider must include these additional fields as segmentation attributes within the use case template configuration.

Question 28

Which statement is true related to batch ingestions from Salesforce CRM?

Options:

A.

When a column is added or removed, the CRM Connector performs a full refresh.

B.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.

C.

The CRM Connector performs an incremental refresh when 600,000 or more deletion records are detected.

D.

The CRM Connector ' s synchronization times can be customized to up to 15-minute intervals.

Question 29

A customer service manager wants to implement generative AI in Salesforce to help agents answer customer inquiries. They are concerned that the AI might give generic or inaccurate responses if it doesn ' t have access to the company ' s internal knowledge and data. Which Salesforce Data 360 feature should help ensure the AI provides accurate, contextually relevant answers by using internal data?

Options:

A.

Disabling vector embeddings to increase the accuracy of generative model processing

B.

Automatically converting unstructured data into structured Salesforce records

C.

Retrieval Augmented Generation (RAG) to ground AI prompts with relevant internal data

D.

Replacing all structured data with AI-generated insights

Question 30

In Data 360, which mechanism ensures different business units can use the same Data 360 home org while keeping their data and metadata logically separated, to meet governance or compliance requirements?

Options:

A.

Use separate companion connections within the same data space

B.

Use different permission sets within the same data space

C.

Use separate data spaces for each business unit

D.

Use separate objects per business unit with record-type filtering

Question 31

A Data 360 Consultant wants to query data within a data model object (DMO). Upon creating the workspace, they are unsure which data space to select and choose the first one in the list. When they try to create a query, the required DMO is not available. What should the consultant do?

Options:

A.

Add the data space to the existing workspace.

B.

Add the DMO to the data space they selected when creating the workspace.

C.

Create a new workspace and select the data space the DMO belongs to.

D.

Reference the data space name and DMO in the query within the existing workspace.

Question 32

A retail company has customer data scattered across CRM, ecommerce, and support platforms. Marketing and support teams struggle to get a complete picture of the customer because data is inconsistent and siloed. Which Salesforce Data 360 feature should the company implement first to solve this problem?

Options:

A.

Unifying fragmented customer and business data into a single, comprehensive view

B.

Delivering personalized offers across channels based on advanced segmentation

C.

Creating real-time AI-driven recommendations for customer engagement

D.

Automating proactive service actions using IoT and predictive analytics

Question 33

A Data 360 Consultant at a global travel company has completed the mapping of several data lake objects (DLOs) to the data model objects (DMOs) for a new loyalty program. Before building segments, the consultant needs to verify that the join keys between the Unified Individual and the custom Loyalty Ledger DMO are returning the expected results. Which tool should the consultant use to execute a manual SQL query to preview these results?

Options:

A.

The Data 360 Calculated Insights Builder

B.

The Data 360 Query Editor

C.

The Data 360 Metadata Search

D.

The Data 360 Data Explorer

Question 34

A Data 360 Consultant is explaining the behavior of Data 360 sandboxes to project stakeholders. The stakeholders want to know what happens to the data in a Data 360 sandbox during a standard version.

Options:

A.

Every single row of historical engagement data from the last 10 years

B.

A direct and real-time connection to the production data lake for live querying

C.

All customer credit card information and sensitive personal passwords

D.

Only the metadata, such as data model object (DMO) definitions and mappings