Which statement is true related to batch ingestions from Salesforce CRM?
What is the main reason to use a secondary index on a data lake object (DLO)?
A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?
A Data 360 Consultant is building a segment to announce a new product launch for customers who have previously purchased black pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?
Northern Trail Outfitters uploads new customer data to an Amazon S3 bucket on a daily basis to be ingested in Data 360. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?
Northern Trail Outfitters wants to compute recency, frequency, monetary (RFM) scores on its unified individuals in order to use it in Marketing Cloud Engagement. What is the best way to achieve this goal?
Northern Trail Outfitters (NTO) wants to send a promotional campaign to customers that have purchased within the past 6 months. The Data 360 Consultant creates a segment to meet this requirement. Now, NTO has brought an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?
Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?
A Data 360 Consultant recently discovered that their Identity Resolution process is matching individuals who share email addresses or phone numbers but are not actually the same individual. What should the consultant do to address this issue?
What is a key requirement for a flow to be able to act on Data 360 data in near real time using a data action?
How does Data 360 handle an individual ' s Right to Be Forgotten?
When reporting on calculated insights in Salesforce, what is a critical limitation a Data 360 Consultant must keep in mind regarding data freshness?
A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?
A Data 360 Consultant has a large historical dataset stored in Snowflake as parquet files in an object store. The consultant needs to run heavy analytics queries periodically, with high throughput but not necessarily real- time needs. Which Data 360 pattern is most appropriate?
What is a reason to create a formula when ingesting a data stream?
Which tool should users use to visualize and analyze unified customer data in Data 360?
What is the primary functionality of Data 360?
A Data 360 Consultant needs to unify records from a legacy billing system and a CRM. Both systems use different internal IDs, but both store a common Customer_Tax_ID. How should the consultant ensure these records can be matched in an identity resolution ruleset?
A customer requests that their personal data be deleted. Which action should the Data 360 Consultant take to accommodate this request in Data 360?
What does the Source Sequence reconciliation rule do in Identity Resolution?
A customer is interested in tracking their Average Time To Close for Service Cloud cases. They are looking for a flexible solution that provides near real- time reporting and allows different teams to review the data across the relevant dimensions for that team coming from Sales, Service, Marketing, and Commerce Clouds. Which solution meets the customer ' s needs?
A Data 360 Consultant needs to build a model on Einstein Studio to predict the time- to- close of an opportunity brought into Data 360 from CRM. Based on the supported model types, which statement is true?
Northern Trail Outfitters (NTO) is struggling with fragmented customer data across marketing, sales, and service systems. NTO decides to implement Data 360 to improve its customer strategy. How does Data 360 primarily help NTO solve this business challenge?
Which permission setting should a Data 360 Consultant check if a custom Salesforce CRM object is not available in New Data Stream configuration?
Northern Trail Outfitters (NTO) wants to create a segment where a unique record is created in the published audience for every transaction a customer completes. If a customer makes three separate purchases, the resulting segment should contain three distinct entries for that customer to allow for transaction- specific messaging. All transactions are mapped to the Sales Order data model object (DMO), and NTO is using Identity Resolution to unify customers on the Unified Individual DMO. Which configuration should a Data 360 Consultant use to meet this requirement?
A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?
What does the Ignore Empty Value option do in Identity Resolution?