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Salesforce Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SP23) Exam Practice Test

Demo: 30 questions
Total 194 questions
Get Customer-Data-Platform Full Access Download Customer-Data-Platform PDF

Salesforce Customer Data Platform (CDP) Exam (SP23) Questions and Answers

Question 1

Which configuration supports separate AWS S3 buckets for data ingestion and activation?

Options:

A.

Separate user credentials for data stream and activation

B.

Dedicated S3 data source configuration in CDP Setup

C.

Separate user credentials for data stream and activation target

D.

Dedicated S3 data source configuration in Activation Setup

Question 2

A purchase order number is specified as text field typE. What value will segmenting on Purchase order

number | is equal to | 0122 return?

Options:

A.

Purchase order number 122

B.

Purchase order number 0122

C.

Purchase order number 0122 and 122

D.

Purchase order number NULL

Question 3

Which operator can be used to create a segment for a birthday campaign that is evaluated daily?

Options:

A.

Is Birthday

B.

Is this Year

C.

Is Anniversary Of

D.

Is between

Question 4

Which of the following functions returns the first value from a list that isn’t empty?

Options:

A.

CONCAT

B.

COALESCE

C.

REPLACE

D.

FIND

Question 5

What three things happen when an admin clicks on identity resolution deletion?

Options:

A.

Deletes all custom data model objects

B.

Removes all unified customer data

C.

Resets all settings in identity resolution

D.

Eliminates dependencies on data model object

Question 6

Which two options are available when configuring a segment publish schedule?

Options:

A.

Manual refresh

B.

Don’t refresh

C.

Hourly

D.

24 hours

Question 7

What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?

Options:

A.

Profile API

B.

Query API

C.

Calculated Insights API (Doubt)

D.

Metadata API

Question 8

In addition to email, which three attributes are available on the interface of ….

(3rd answer Doubt between Address and Government ID)

Options:

A.

Social Handle

B.

Government ID

C.

First and Last Name

D.

Phone Number

E.

Address

Question 9

Where are activated segments found in Marketing Cloud?

Options:

A.

Filtered Data Extensions

B.

Standard Data Extension

C.

Shared Data Extension

D.

Salesforce Data Extensions

Question 10

What is the first step in the two step process to ingest data from SFMC to Salesforce CDP?

Options:

A.

Extract marketing Cloud data to customer owned S3 bucket

B.

Extract Marketing cloud data to Salesforce owned SFTP

C.

Extract Marketing Cloud data to Salesforce owned S3 bucket

D.

Extract Marketing Cloud data to customer owned SFTP

Question 11

Which two options are available for setting up a publishing schedule in segmentation?

Options:

A.

Data Stream schedule

B.

Manual

C.

Automated every 12 or 24 hours

D.

Einstein Insights

Question 12

A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?

Options:

A.

Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

B.

Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

C.

Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments

D.

Create new Data Stream (DSO) -> Map Data Stream Object (DMO) -> Create Calculated Insights(CI) -> Use CI in segments

Question 13

Which data model defines the complete set of experiences that customers go through when

interacting with a company?

Options:

A.

Party Data Model

B.

Journey Data Model

C.

Engagement Data Model

D.

Case Data Model

Question 14

Which field in the recommended source schema is not editable?

Options:

A.

Field Label

B.

Field API Name

C.

Header Label

D.

Data Type

Question 15

When can the data types be changed during ingestion?

Options:

A.

After the DSO is created

B.

Before DSO is created

C.

Data type can never be changed

D.

Data type can be changed at any time

Question 16

What are 2 options to stop a segment from publishing?

Options:

A.

Disable

B.

Skip

C.

Unpublish

D.

Delete

Question 17

Which user role manages the data model and creates Identity Resolution rulesets for unified

profiles?

Options:

A.

Admin

B.

Marketing Specialist

C.

Data Aware Specialist

D.

Marketing Manager

Question 18

Which two steps required when setting up a Marketing Cloud activation?

Options:

A.

Set publish schedule

B.

Choose an Activation Target

C.

Set subscriber key field

D.

Select the Email Contact Point

Question 19

What is the correct formula to display the value of the raw data column of “Revenue” plus a 5%

margin?

Options:

A.

SELECT([‘Revenue’] *1.05)

B.

SELECT([‘revenue’] *1.05)

C.

sourceField([‘Revenue’] *1.05)

D.

sourceField([‘revenue’] *1.05)

Question 20

How often does the Contact data from Marketing Cloud data bundle refresh in Salesforce?

Options:

A.

Every 15 minutes

B.

Every 12 Hours

C.

Hourly

D.

Daily

Question 21

What should a Marketer do first when implementing Salesforce CDP?

Options:

A.

Manage Consent

B.

Identify Data Sources

C.

Obtain Cross-organizational buy-in

D.

Identify Activation Targets

Question 22

What is the recommendation for activation when multiple data sources are brought into CDP?

Options:

A.

Activate on Individual

B.

Do not use Identity Resolution

C.

Use Identity Resolution and activate on Unified Individual

D.

Activate based on source identifiers

Question 23

When setting up a data stream, which field in the recommended source schema is not editable?

Options:

A.

Data Type

B.

Header Label

C.

Field Label

D.

Field API Name

Question 24

What is the result of a segmentation criteria filtering on City | Is Equal To | ‘San José’?

Options:

A.

Cities containing San José, San Jose only

B.

Cities containing San José, san josé only

C.

Cities containing San José, San Jose, san josé, san jose

D.

Cities containing San José, san jose only

Question 25

Which two steps are required when configuring a Marketing Cloud activation?

Options:

A.

Select an Activation Target

B.

Select Contact Points

C.

Add Additional Attributes

D.

Select Activation Membership

Question 26

What configuration step has to be completed before marketing cloud activation?

Options:

A.

Assign Salesforce CDP activation permission set to the user

B.

Enable segment publishing to marketing cloud

C.

Allow audience creation from CDP in marketing cloud

D.

Selects business units for activation

Question 27

How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?

Options:

A.

Using the consent API

B.

Using a dedicated field in data stream

C.

Using a dedicated data stream

D.

Using Data Explorer

Question 28

What are two characteristics that describe the Cloud Information Model?

Options:

A.

A Product Sold By Salesforce

B.

A Conceptual Model

C.

A Canonical Model

D.

A Static Model

Question 29

Which two files are activated to Cloud file storage to publish segment?

Options:

A.

A file that contains security credential

B.

A file that contains the segment defination

C.

A file that contains the segment members with additional attributes

D.

A file that contains calculated insights

Question 30

What happens if no file name is specified in AWS S3 data stream during ingestion?

Options:

A.

The system does not fetch any file and the data stream shows an error.

B.

The system chooses the first file found in the S3 bucket

C.

The ingestion setup can’t be completed without specifying the filename.

D.

The ingestion setup is completed but the data stream shows 0 records

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Demo: 30 questions
Total 194 questions
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