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Salesforce CRT-550 Salesforce Certified Marketing Cloud Consultant Exam Exam Practice Test

Demo: 14 questions
Total 96 questions

Salesforce Certified Marketing Cloud Consultant Exam Questions and Answers

Question 1

Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

What two pieces of information would help NTO achieve this objective?

Choose 2 answers:

Options:

A.

Last purchase date

B.

Products purchased from a competitor

C.

Number of items per order

D.

Channel preference of customers

Question 2

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Options:

A.

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

B.

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

C.

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

D.

Share Sales Cloud user licenses across Marketing Cloud users

Question 3

What are data extension data retention policies?

Options:

A.

Settings to "soft" delete all data in a Data Extension so there is no data loss.

B.

Settings to control when a data extension creates a back-up of the data it contains.

C.

Settings to define when a data extension or the data within the data extension is deleted.

D.

Settings to prevent users from deleting a Data Extension created by another user.

Question 4

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

Options:

A.

Triggered Import - user initiated send (not scheduled)

Question 5

What is the skill set you need to build emails with dynamic content?

Options:

A.

CSS

B.

HTML

C.

Ampscript

D.

SSJS

Question 6

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers

Options:

A.

Conduct manual imports of customer information from Sales Cloud.

B.

Create a data extension to incorporate the imported data from a Salesforce Dashboard.

C.

Combine each individual's channel contact information under one record.

D.

Use Marketing Cloud Connect to include data from Sales Cloud.

Question 7

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

Options:

A.

Create a new Attribute Group referencing all email address fields in Data Designer.

B.

Create a new Import to populate subscriber email addresses into All Subscribers.

C.

Add all email address fields into the Mobile Application and Predictive Intelligence Applications.

D.

Add all email address fields into the Contact Configuration screen in the correct order

Question 8

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution

Options:

A.

Enable triggered sends on the Lead object in configuration

B.

Write an Apex Trigger on the Lead object

C.

Create the triggered send definition in the sales cloud

D.

Create the triggered send definition in the marketing cloud

E.

Put a SOAP API in place via the marketing cloud API

Question 9

A customer would like to store financial data related to invoicing in its data extensions.

Which field type should be used?

Options:

A.

Currency

B.

Decimal

C.

Number

D.

Float

Question 10

How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

Options:

A.

Marketing Channel Manager Role

B.

Regional or Local Administrator Role

C.

Marketing Cloud Administrator Role

D.

Email marketing manager role

Question 11

What are two ways Contact builder can alter the data in Data Extensions

Options:

A.

Add Single Record

B.

Extract Data

C.

Clear Records

Question 12

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practices for font usage in email?

Options:

A.

Use a web-safe font for text that closely matches the brand's custom font.

B.

Build an email as one image, with all text saved in the brand font.

C.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D.

Build an email using multiple images, with all text saved in the brand font.

Question 13

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

Options:

A.

A scheduled automation to send emails to customers who made a purchase daily

B.

A triggered automation to send emails to customers who have made a purchase

C.

A triggered message to send an email as soon as a customer completes a purchase

D.

A user-initiated message to send an email to customers who made a purchase daily

Question 14

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed? Choose 3 answers

Options:

A.

How will Marketing Cloud and the database sync up?

B.

Will new users have an "Email ID"?

C.

What will be used as the Subscriber Key?

D.

What publication lists will be used?

E.

Will the company need a custom preference center?

Demo: 14 questions
Total 96 questions