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Oracle 1z0-1032-22 Oracle Responsys Marketing Platform 2022 Implementation Professional Exam Practice Test

Demo: 10 questions
Total 70 questions

Oracle Responsys Marketing Platform 2022 Implementation Professional Questions and Answers

Question 1

You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.

How should you create a form rule to accomplish this?

Options:

A.

Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.

B.

Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

C.

Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.

D.

Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.

E.

Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.

Question 2

You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.

How should you input this information into Responsys?

Options:

A.

Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.

B.

Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.

C.

In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.

D.

In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.

Question 3

Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.

How should you reply?

Options:

A.

There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

B.

Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

C.

Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.

D.

We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.

Question 4

Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

Options:

A.

The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.

B.

The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.

C.

To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.

D.

The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.

Question 5

Whichthree precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

Options:

A.

Check to make sure there are no forms referencing the column.

B.

Ensure that there are no active campaigns referencing the column to bedeleted.

C.

Ensure that there are no Connect jobs updating the column to be deleted.

D.

Check to see whether the data column is being used by the customer for external analytics purposes.

Question 6

While configuring the import of a PET table, you need to match new records to existing records for the data merge.

Which two profile fields are options to configure the import to match existing records? (Choose two.)

Options:

A.

PET_ID_

B.

EMAIL_ADDRESS_

C.

CUSTOMER_ID_

D.

ADDRESS_

Question 7

You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.

What should you use to accomplish this?

Options:

A.

This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.

B.

This is not possible, because only one RIID_ can be in a program at a time.

C.

Custom Event

D.

EntryTracking Variable

E.

Custom SQL Variable

Question 8

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.

Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

Options:

A.

action=last

B.

tracking-once

C.

tracking=first

D.

action=single

E.

action=once

Question 9

What must you create in order for Responsys to be able to track clicks on links in a campaign?

Options:

A.

Link List

B.

Link Hashmap

C.

Insight Link Report

D.

Link Table

E.

Insight Link Hashmap

Question 10

In RPL, how do you reference a value in a data source?

Options:

A.

data_source.field_name

B.

fieldname

C.

project_name.field_name

D.

data_source_alias.filed_name_alias

Demo: 10 questions
Total 70 questions