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Marketo MCE Marketo Certified Expert Exam Exam Practice Test

Demo: 11 questions
Total 75 questions

Marketo Certified Expert Exam Questions and Answers

Question 1

Which type of leads will receive a non-operational email?

Options:

A.

Marketable leads

B.

Marketing suspended leads

C.

Blacklisted leads

D.

Unsubscribed leads

Question 2

What form field type can be used to capture URL parameters?

Options:

A.

Input Masking Fields

B.

Hidden Form Fields

C.

Dynamic Form Fields

D.

Anonymous Form Fields

Question 3

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?

Options:

A.

All leads in the program with an engagement score higher than 5.

B.

All leads who have not exhausted content in the entire program.

C.

All leads who have exhausted content in the entire program.

D.

All leads who are in the first stream of the program.

Question 4

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

Options:

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

Question 5

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.

Which form property should be edited?

Options:

A.

Mask Input

B.

Visibility Rules

C.

Validation Message

D.

Field Type

Question 6

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

Options:

A.

Email performance

B.

Changes to the engagement program cadence

C.

Lead score

D.

Contribution to the engagement score

Question 7

Which two asset types can be used in an engagement program stream? (Choose two.)

Options:

A.

Program

B.

Report

C.

Email

D.

Landing page

E.

Social button

Question 8

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

Options:

A.

A text token for the link to a displayed image

B.

A text token for the link to the content

C.

A lead token for the lead’s first name

D.

A styled rich text token for the subject line.

Question 9

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.

What is an incorrect use of tokens in this situation?

Options:

A.

Lead token for a Custom Field value

B.

System token for the Unsubscribe Link

C.

My token for a lead’s Company Name

D.

System token for the Web View Link

Question 10

In which two ways can a marketer avoid a spamtrap? (Choose two.)

Options:

A.

Establish a direct Opt-in process for all leads

B.

Email leads who have been inactive for more than 6 months

C.

Purge the database of inactive leads

D.

Purchase lists from data vendors

Question 11

Match each Webinar Program Status with its effect on the webinar provider or Marketo.

Answer options may be used more than once or not at all.

Options:

Demo: 11 questions
Total 75 questions