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GInI CInP Certified Innovation Professional (CInP) Exam Practice Test

Demo: 73 questions
Total 246 questions

Certified Innovation Professional (CInP) Questions and Answers

Question 1

As an Innovation Project Leader, the Innovation Manager would generally function as both a steadfast and reliable Leader, a situation that demands a very specific set of skills.

Select one correct answer from the list:

Options:

A.

Lone Wolf / Pack

B.

Steadfast / reliable

C.

Team / Project

D.

Internal / External

Question 2

To be productive, an Innovation Management System must have an effective Assimilation Process. That process will involve three activities, namely ____.

Options:

A.

challenging, accumulating, and aggregating

B.

provoking, picking, and clustering

C.

mocking, choosing, and lumping

D.

asking, gathering, and sorting

Question 3

A key use of research in Needfinding work is for engaging potential customers, which is done using various forms of ______, or in the office using methods such as ______. Both can bring useful insights into the Needfinding discussion.

Options:

A.

insights mining / Maverick Panels

B.

secondary research / primary research

C.

market analysis / online surveys

D.

fieldwork / Focus Groups

Question 4

With experience, Project Leaders learn to structure the work of their projects to ensure the necessary actions are taken to follow a good innovation process.

Select one correct answer from the list:

Options:

A.

manage each detail of the work their team does

B.

cast a compelling vision

C.

structure the work of their projects

D.

recruit very capable people

Question 5

Technology Innovation is any new innovation that delivers greater value and/or a better customer experience as a direct consequence of using a new technology.

Select one correct answer from the list:

Options:

A.

Adding new features to the offering

B.

Hyping a new technology

C.

Initiating research and development into a new technology

D.

Using a new technology

Question 6

The second step for projects in the Back End is for teams to quickly undertake any final research needed. This is usually done for what reason?

Select one correct answer from the list

Options:

A.

To quell any remaining objections to the endeavor.

B.

To satisfy the various decision-makers and other stakeholders in the business.

C.

To bolster the level of confidence in continuing to move forward with the endeavor.

D.

To ascertain the level of risk the endeavor will encounter once it is launched.

Question 7

Innovation Teams – if they are to be effective – must learn to use storytelling as their primary medium for doing what?

Options:

A.

Casting a compelling vision and getting others to buy in to that vision.

B.

Convincing the financial stakeholders in the business that numbers are not all that important.

C.

Showing the business how innovative their team is.

D.

Conveying the behind-the-scenes details of their quantitative research studies.

Question 8

A very broad array of different types of Market Research exist. Most of these can be classified into one of two groups: either ________ or ________ research.

Options:

A.

quantitative / qualitative

B.

objective / subjective

C.

analytical / empirical

D.

hard / soft

Question 9

Taking a portfolio approach to using Mechanisms of Engagement produces outcomes that impact what?

Options:

A.

The business ' underlying cost structures, and thus profit margins.

B.

How lean the business is able to operate.

C.

The business ' immediate bottom line.

D.

The short, medium, and long-term time horizons for the business.

Question 10

Rewards generally involve either cash prizes or high-value material prizes.

Select one correct answer from the list:

Options:

A.

cash prizes / high-value material prizes

B.

promotions / salary raises

C.

letters of appreciation / certificates of accomplishment

D.

new cars / vacation homes

Question 11

For projects in the Back End, there is a defined process for pursuing Design Strategy, consisting of three activities, namely _____.

Options:

A.

Market Research, Brainstorming, and Reduction

B.

Design Research, Concepting, and Distillation

C.

User Research, Ideation, and Distribution

D.

Design Insights, Experimenting, and Incubation

Question 12

What are the three high-level steps generally associated with a business’ Innovation Pipeline?

Options:

A.

Input / Conversion / Output

B.

Fodder / Throughput / Outcomes

C.

Start / Middle / End

D.

Entry / Passage / Exit

Question 13

The basic formula of a successful business is the storyline of a hero overcoming obstacles to save the day. For us as Innovators, that means what?

Select one correct answer from the list:

Options:

A.

Make the world a better place

B.

Find a need and meet it

C.

Secure financial backing and scale up a huge business

D.

Look innovative as absolutely possible

Question 14

Qualitative studies are generally conducted in one of two ways - either online or as fieldwork. The latter involves doing what?

Options:

A.

Setting up kiosks that ask people to answer a survey on the spot.

B.

Going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest.

C.

Going door-to-door to conduct user surveys.

D.

Going out into the field and taking pictures of random subjects doing random things.

Question 15

As an Innovation Project Leader, the Innovation Manager would generally function as both an Internal and External Leader, a situation that demands a very specific set of skills.

Select one correct answer from the list:

Options:

A.

Lone Wolf / Pack

B.

Steadfast / reliable

C.

Team / Project

D.

Internal / External

Question 16

" In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer ' s unmet needs (pains and gains) defines what? "

Select one correct answer from the list:

Options:

A.

What the conflict in the story is.

B.

Who the character is.

C.

What the transformation in the story is.

D.

Where the story takes place.

Question 17

Design Thinking forces us to " think like a designer " in that it has us constantly in search of better insights.

Select one correct answer from the list:

Options:

A.

More creative ideas

B.

Design solutions

C.

Better insights

D.

New patterns

Question 18

Incentives are used for what purpose?

Select one correct answer from the list:

Options:

A.

To pressure and coerce people into engaging in the innovation program.

B.

To encourage people to engage in the innovation program in the first place.

C.

To force people to engage in the innovation program even if they do not want to.

D.

To reward people for having engaged in the innovation program.

Question 19

When initiating a brainstorming session, the facilitator would pose 2-3 questions to frame the challenge and thus establish the context for the session.

Select one correct answer from the list:

Options:

A.

Set the pace

B.

Create motivation

C.

Create a tone

D.

Establish the context

Question 20

Qualitative studies are generally conducted in one of two ways—either online or as fieldwork. The latter involves going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest.

Select one correct answer from the list:

Options:

A.

Going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest

B.

Going out into the field and taking pictures of random subjects doing random things

C.

Going door-to-door to conduct user surveys

D.

Setting up kiosks that ask people to answer a survey on the spot

Question 21

Core Innovation Teams tend to focus exclusively on innovation projects and usually exist where in the business?

Options:

A.

Either inside a centralized innovation group or in a frontline business unit.

B.

Either inside the corporate strategy department or in a back office somewhere.

C.

Either inside a core RandD group or a core product development group.

D.

Either inside a core design group or a core market research group.

Question 22

Stage 2 of the GIMI InMS is focused on what?

Options:

A.

Evaluating new ideas for their merit.

B.

Capturing and accumulating new ideas.

C.

Helping the organization feel innovative.

D.

Selecting new ideas to convert into projects.

Question 23

A key principle in Design Thinking is that most of the problems we encounter are __________ when we first encounter them.

Select one correct answer from the list

Options:

A.

Ill-framed

B.

not worth solving

C.

too big

D.

already solved

Question 24

_____ engage in a certain amount of their own risk taking within their business to pursue a new innovation they are passionate about, even sometimes when they are not formally sanctioned.

Options:

A.

Intrapreneurs

B.

Dreamers

C.

Mavericks

D.

Rebels

Question 25

The second step for projects in the Front End is for the team to engage in further exploration and discovery work. This is aimed at gaining additional insights into both the problem space and the solution space they are dealing with.

Select one correct answer from the list:

Options:

A.

Engage in further ideation and design work

B.

Engage in crowdsourcing to uncover external insights

C.

Engage in further study of the business’ capabilities

D.

Engage in further exploration and discovery work

Question 26

In Stage 1 of the GInI InMS, Innovation Managers would apply the business’ _____ to focus the inputs coming into the System on certain core objectives.

Options:

A.

Innovation Plans

B.

Innovation Strategies

C.

Innovation Agendas

D.

Corporate Strategies

Question 27

Although the idea capture aspect of Stage 2 of the GInI InMS is an ongoing process, the best results usually happen when the organization is focused on a particular area, which is usually done by running what?

Options:

A.

Challenge campaigns.

B.

Secret projects.

C.

An internal ad featuring an inspirational speech.

D.

Games and other fun activities.

Question 28

____ people make for good Innovation Team members because they love trying out new business ideas.

Options:

A.

Reckless

B.

Highly entrepreneurial

C.

Power-hungry

D.

Inherently brilliant

Question 29

_____________ people make for good Innovation Team members because they love to constantly experience new people, places, and things.

Select one correct answer from the list

Options:

A.

Very secure

B.

Lonely

C.

Inherently brilliant

D.

Highly experiential

Question 30

Transformative Innovations are so radically and new that they do what?

Options:

A.

Transform society and how it operates.

B.

Transform product attribute mixes.

C.

Transform markets and how they buy.

D.

Transform industries and how they operate.

Question 31

The purpose of a business is what?

Select one correct answer from the list

Options:

A.

To create value for its different stakeholders.

B.

To grow to a large enough size that it can influence society.

C.

To make money, in the form of profit.

D.

To develop and sell good products and services.

Question 32

___________ is one of the 12 Purposes of Prototyping in which we build prototypes to engage the mind ' s " analysis and synthesis engine " , since having something to turn over in one ' s hands helps the mind to better understand a concept or at least keep the mind exploring for more new ideas.

Select one correct answer from the list

Options:

A.

Build to Empathize

B.

Build to Learn

C.

Build to Think

D.

Build to Clarify

Question 33

First-Level EandS Teams do two key things that are critical to driving the business ' InMS. The second of these is to drive and facilitate __________ for choosing those ideas and opportunities that will ultimately be converted into new innovation projects.

Select one correct answer from the list

Options:

A.

the predictive analytics

B.

the coin toss process

C.

the selection process

D.

the evaluation process

Question 34

Build to Empathize is one of the 12 Purposes of Prototyping in which we build prototypes to develop a deeper understanding of the customer and of their world / situation / problem.

Select one correct answer from the list:

Options:

A.

Build to Learn

B.

Build to Think

C.

Build to Clarify

D.

Build to Empathize

Question 35

For projects developing services in the Back End, the first thing the Operations team will do is ensure training materials are developed and then _____.

Options:

A.

interview each deliverer to ensure they are qualified for delivering the new service

B.

send managers into the field to give deliverers an inspiring talk about how important the new service is

C.

send trainers into the field to train the deliverers

D.

go live with the new service

Question 36

In the overall EandS Process, there may be any number of what feeding into the Level 2 stream of evaluations and selections?

Select one correct answer from the list

Options:

A.

Super special innovation initiatives.

B.

Different Level 0 streams.

C.

Secret skunkworks campaigns.

D.

Different Level 1 streams.

Question 37

________________ are prototypes intended to convey the appearance of a particular artifact, even though they may not have the functionality of said artifact.

Select one correct answer from the list

Options:

A.

Looks-Like Prototypes

B.

Works-Like Prototypes

C.

Feels-Like Prototypes

D.

Sounds-Like Prototypes

Question 38

Evaluation and Selection in Stage 3 of the GInI InMS is _____ and may be run as a series of refining steps for initial and then final selection.

Options:

A.

a once-and-done process conducted once each year, just after Strategic Planning.

B.

a basic process conducted periodically as dictated by the CEO or CInO.

C.

an ongoing process conducted in waves, or cohorts

D.

a cyclical process that usually involves lots of debates and dissenting opinions

Question 39

Problem Reframing forces us to " start at the beginning " by exploring hypotheses.

Select one correct answer from the list:

Options:

A.

Stating Design Principles

B.

Brainstorming solutions

C.

Exploring hypotheses

D.

Prototyping new ideas

Question 40

In order to manage the different stakeholders to a given Innovation Project, the Project Leader must figure out what each stakeholder’s motivations are, and how to thereby leverage those to achieve, overall, what needs to be accomplished.

Select one correct answer from the list:

Options:

A.

Thoughts

B.

Motivations

C.

Favorite things

D.

Breaking points

Question 41

" Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to ______ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned. "

Select one correct answer from the list:

Options:

A.

run price elasticity studies on

B.

run technical validation testing on

C.

market test

D.

generate media buzz about

Question 42

Whenever an Innovation Team must eventually hand off its project to another team somewhere down the road, if they do not first get upfront alignment from this downstream team and its leadership, that downstream team is likely to refuse to own the project, and thus drop it and let it die.

Select one correct answer from the list:

Options:

A.

Refuse to own the project, and thus drop it and let it die

B.

Complain to the business’ senior leadership

C.

Decide that innovation just doesn’t work

D.

Charge the Innovation Group for its time

Question 43

If an Innovation Team has been given an open charter, then one of the very first major tasks the Project Leader is to lead the team in is what?

Options:

A.

Needfinding research — to find a good problem opportunity for the team to work on.

B.

Scientific research — to develop a new method or technology the business can use.

C.

A search for inefficiencies in the business to address.

D.

Technology research — to find an exciting new technology to use.

Question 44

All good innovations start their life as a hypothesis and therefore teams—if they are to explore a particular situation in their search for a new innovation opportunity—can thus engage in hypothesis forming.

Select one correct answer from the list:

Options:

A.

hypothesis

B.

need

C.

idea

D.

question

Question 45

Market Scouting is used to search out and find new markets where a business can do what?

Select one correct answer from the list

Options:

A.

Apply its existing technology and offerings.

B.

Sway people to buy its brand.

C.

go in and dominate the market.

D.

spread itself out so as to play things safe.

Question 46

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue innovation for the sake of being innovative. Why is this?

Select one correct answer from the list:

Options:

A.

Without a clear understanding of the deeper market need involved, it usually just results in another " me too " offering

B.

It may raise different stakeholders ' expectations too high beyond what the business can safely deliver

C.

They must also combine the innovation with effective marketing if they really want to look innovative

D.

Because being innovative is now looked down upon by most customers

Question 47

A seventh step for projects in the Front End is for teams to further validate and scope the opportunity they are pursuing - something they should be in a position to do at this point. This involves the team conducting analyses to understand where they are with their knowledge of the opportunity, including what three considerations? "

Select one correct answer from the list:

Options:

A.

The amount of media hype involved, the scale a new brand may be able to achieve, and the financial outlay required to realize that.

B.

The number of existing customers involved, the scale a new technology may be able to achieve, and the price that customers will be willing to pay for that.

C.

The scope of the issue involved, the scale a solution may be able to achieve, and the financial return that can be expected from that.

D.

The interest of the stakeholders involved, the scale the business may be able to achieve, and the added brand equity that can be expected from that.

Question 48

The fourth major step of the Design Thinking process is called what?

Options:

A.

Value Creation

B.

Value Definition

C.

Problem Exploration

D.

Problem Clarity

Question 49

Organizations should be aware that in the Evaluation process of Stage 3 of the GInI InMS, the confidence level around certain metrics can be low given how far out in time they are from the present, and thus a certain amount of subjectivity and judgment will be inherent in the process.

Select one correct answer from the list:

Options:

A.

Guessing

B.

Mostly unknowns

C.

A certain amount of subjectivity and judgment

D.

A certain amount of optimistic speculation

Question 50

If token rewards are handed out rather than commensurate rewards, it will actually do more harm than good, because it will do what?

Options:

A.

Embitter the organization toward the program.

B.

Cause too many new ideas to be submitted.

C.

Cause people to stop thinking.

D.

Leave projects unfinished.

Question 51

After having a number of teams conduct further validation and scoping on their respective projects in the Front End, a preliminary business can compare the different opportunities against one another and then ______.

Select one correct answer from the list:

Options:

A.

rank them for later consideration.

B.

report those results to all of the affected stakeholders in the business.

C.

decide whether or not to continue investing in Innovation.

D.

select the most promising ones.

Question 52

Cross-Industry Lateral Innovation Panels are private groups of businesses from different industries who from time to time host panel sessions together where each business sends one or more leaders to engage with peers on the panel for the purpose of cross-pollinating ideas with one another. This tends to produce highly lateral thinking around different ways of doing things —aka lateral approaches. These individuals then return to their respective organizations and use their new insights as fresh fodder for the Innovation Funnel.

Select one correct answer from the list:

Options:

A.

Super-Industry Horizontal Thinking Labs

B.

Intra-Industry Lateral Thinking Teams

C.

Cross-Industry Lateral Innovation Panels

D.

Extra-Industry Horizontal Innovation Forums

Question 53

Because " The Researcher " has a propensity to research all the possible go-to-market strategies and evaluate the supporting intelligence around those, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.

The Mid Zone

B.

The Back End

C.

All phases

D.

The Front End

Question 54

As a Project Leader, the Innovation Manager typically drives focused innovation work inside of a portfolio of projects.

Select one correct answer from the list:

Options:

A.

Secret skunkworks projects that few know about

B.

A portfolio of projects

C.

Individual projects

D.

The business ' innovation program

Question 55

By running a Pilot in Stage 5 of the GInI InMS, an organization is better able to manage its risks, as doing so provides a safe, cost-effective approach to learning what?

Select one correct answer from the list

Options:

A.

What the business executives think of the final offering.

B.

What the market response will be prior to going full-scale with the offering.

C.

Whether or not the new innovation will exceed the profit targets set for it.

D.

Whether or not the new innovation will get lots of media buzz.

Question 56

In the sixth and final step of the GIMI Breakthrough Innovation Method - Realization - teams invest the time and effort needed to define detailed brand, product, design, and commercialization strategies for the concept they have been working on, all of which become a part of their formal business plan, which is in turn used by the business to make a decision on what?

Options:

A.

Whether or not to recognize this team for coming up with the concept.

B.

Whether or not to invest in full development and commercialization of this concept.

C.

Whether to invest in a major or minor marketing campaign for the concept.

D.

Whether or not to make other stakeholders aware of this concept.

Question 57

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue a technology for the sake of technology. Why is this? "

Select one correct answer from the list:

Options:

A.

The technology may not work.

B.

They must first ensure it is as cost-effective as their competitors ' technology.

C.

There may not now or ever be a market need for that technology.

D.

There may be an even better technology waiting just around the corner.

Question 58

In selecting new ideas in Stage 3 of the GInI InMS, the organization must make every effort possible to use real data in their decision-making, as this forces them to accept reality as it really is.

Select one correct answer from the list:

Options:

A.

Make fiscally conservative assumptions

B.

Accept reality as it really is

C.

Fall back on statistics, which they can easily frame to their needs

D.

Choose whichever ideas they feel will sell the most

Question 59

Several very large businesses have in recent years turned to running campaigns on crowdfunding sites—platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.

Select one correct answer from the list:

Options:

A.

Market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites

B.

Give their brand " street cred " for being truly innovative

C.

Gain extensive free marketing for their radical new innovations

D.

Generate extra revenue on the side to augment their main sources of revenue

Question 60

As a Project Leader, one’s team may evolve from one phase of the project to another. This means the Leader must be capable of what if that team is to accomplish its work in a methodical and synergistic manner.

Options:

A.

Conceiving the ideal team and pressing forward as though they had that team even when they do not.

B.

Designing, structuring, organizing, leading, and rallying each incarnation of the team.

C.

Hiring new people when they are needed, and firing other people when they are no longer needed.

D.

Doing everything themselves if that becomes necessary.

Question 61

Wizard of Oz Prototypes are prototypes used to emulate the automated functionality of an artifact even though said functionality happens as a result of a person making it happen manually behind the scenes.

Select one correct answer from the list:

Options:

A.

User Experience Prototypes

B.

Looks-Like Prototypes

C.

Wizard of Oz Prototypes

D.

Works-Like Prototypes

Question 62

The difference between an invention and an innovation is that an innovation must be capable of what?

Options:

A.

Generating lots of market buzz.

B.

Being used to create more value for users.

C.

Being used to build a business’ brand.

D.

Generating lots of revenue.

Question 63

Good Innovation Teams - those populated with the right types of individuals - should be given what in their work?

Select one correct answer from the list

Options:

A.

Latitude and autonomy.

B.

Lots of opportunities to play and have fun.

C.

Detailed instructions and clear guidance.

D.

A strict, well-defined mandate with predefined plans.

Question 64

The second step in the GInI Breakthrough Innovation Method is Discovery. Here, teams undertake a wide variety of discovery work to mine deep insights into what?

Options:

A.

Different happenings in the world and in their business, including both current and future states.

B.

What strategies competitors are most likely pursuing.

C.

Various world political events and their implications for the business.

D.

Why their customers will likely abandon them.

Question 65

Innovation Management is largely about two activities, namely driving engagement for bottom-up participatory innovation, and then collecting, evaluating, and selecting the ideas and opportunities that result from this.

Select one correct answer from the list:

Options:

A.

Engagement / ideas and opportunities

B.

Fun activities / fun ideas

C.

The business innovation program / improvement ideas

D.

Mandatory participation / new suggestions

Question 66

A group ' s collective brainstorming work should be ______ as this tends to bring the ideas to life in a way that words never can. "

Select one correct answer from the list:

Options:

A.

clearly articulated

B.

highly visual

C.

profusely described

D.

very colorful

Question 67

Projects in the Back End must ultimately take all of the upfront work done in the Front End and Mid Zone and, via a carefully managed development process, turn that into _______________.

Select one correct answer from the list

Options:

A.

new insights the team can use to further refine its Innovation Intent.

B.

a precision-engineered offering that performs better than any other competing offering on the market

C.

a product or service design that in theory should be able to deliver on its Innovation Intent

D.

a well-designed product or service that delivers on its Innovation Intent

Question 68

Context in the GIMI Breakthrough Innovation Method (the first step) gives a team ____ toward a particular outcome.

Options:

A.

A clear center point to focus on and boundaries in which to channel their efforts.

B.

A clear sense of purpose to drive toward, and no boundaries to worry about – so that they achieve maximum creativity.

C.

An inner goal to concentrate on and an outer bounds to stay clear of.

D.

A head start in coming up with breakthrough solutions.

Question 69

As an innovation professional, you encounter opportunities to identify what?

Options:

A.

The fastest growing business ventures in the world.

B.

Present and emerging market needs.

C.

Ways to save your business a lot of money.

D.

The most exciting new technologies available.

Question 70

In building a Core Innovation Team, Innovation Managers must know exactly what to look for, in terms of ________, if they are to have a great team.

Options:

A.

past experiences and hard skills

B.

how much they like one another

C.

skills, attitudes, dispositions, and personalities

D.

intelligence, cunning, and wit

Question 71

When finished with a particular brainstorming session, a group would typically ____ the resulting ideas and concepts using Affinity Analysis.

Options:

A.

cluster

B.

evaluate

C.

rank

D.

critique

Question 72

Hard Research generally consists of two areas, namely Technology Research and Development and Intellectual Property Research.

Select one correct answer from the list:

Options:

A.

Theoretical Science and Journal Publication

B.

Scientific Discovery and Engineering Design

C.

Technology Research and Development and Intellectual Property Research

D.

Psychology Research and Development and Real Property Research

Question 73

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers is segmented according to the particular outcome each segment seeks.

Select one correct answer from the list:

Options:

A.

The particular outcome each segment seeks

B.

Various demographic factors

C.

Their lifestyles

D.

Their tastes—what they like and dislike

Demo: 73 questions
Total 246 questions