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DMI PDDM Professional Diploma in Digital Marketing Exam Practice Test

Demo: 29 questions
Total 199 questions

Professional Diploma in Digital Marketing Questions and Answers

Question 1

What does a search reveal about the person searching? Choose one of the following:

Options:

A.

Location and intention

B.

Geography and age

C.

Sentiment and buying power

D.

Intention and age

Question 2

Web spiders carry out a key function within search. What is it? Choose one of the following:

Options:

A.

Indexing the site

B.

Ranking the site

C.

Parsing the site

D.

Translating the site

Question 3

You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as? Choose one of the following:

Options:

A.

Content link building

B.

Content updates

C.

Inbounding

D.

Link building

Question 4

Unsolicited email is also known as _________ . Choose one of the following to complete the sentence:

Exhibit:

Options:

A.

Spam

B.

Junk

C.

Bulk

D.

Trash

Question 5

Which system will help with the analytics for email marketing? Choose one of the following:

Options:

A.

ESP

B.

ISP

C.

FTP

D.

ERP

Question 6

Electronic privacy regulations provide that _________________________________________ . Finish the sentence by choosing one of the following:

Options:

A.

subscribers can opt out at any time.

B.

subscribers can know for what purpose their information is being collected.

C.

subscribers can receive messages regarding similar products.

D.

subscribers information lapses after 12 months.

Question 7

Digital marketing channels often __________ consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:

 

Exhibit:

Options:

A.

Liberate

B.

Constrain

C.

Separate

D.

Exclude

Question 8

Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following:

Exhibit:

Options:

A.

One-to-Many

B.

Message driven

C.

Interruption model

D.

One-to-One

Question 9

Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:

Options:

A.

Direct mail shots

B.

Social media marketing

C.

Mobile marketing

D.

Search Engine Optimization

Question 10

What is the term used to describe a concise and direct instruction to the end user about what to do next contained within an ad called? Choose one of the following:

Options:

A.

Call to Action

B.

Call to Purchase

C.

Call to Engage

D.

Call to Convert

Question 11

What activity is illustrated in the Google screen shown below? Choose one of the following:

Exhibit:

Options:

A.

Trends analysis

B.

Traffic estimation

C.

Keyword tagging

D.

Bid setting

Question 12

Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called? Choose one of the following:

Options:

A.

Quality Score

B.

Quality Measure

C.

Quality Index

D.

Quality Rate

Question 13

Click in the screen below to begin adding a social plug-in for your website that will display profile pictures of those who have liked your page:

Options:

Question 14

Twitter has a way to help you organize contacts and their Tweets. What is this called? Choose one of the following:

Options:

A.

List

B.

Category

C.

Hashtag

D.

Profile

Question 15

Click in the screen below to show your appreciation for the Digital Marketing Institute Facebook Business page:

Options:

Question 16

Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

Options:

A.

Leads

B.

Revenue

C.

Click-Through-Rate

D.

Social mentions

E.

Reputation

Question 17

Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown below:

Options:

A.

Situation Analysis

B.

Brand

C.

Research

D.

Standards

E.

Information Gathering

Question 18

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

Options:

A.

Google Analytics

B.

Google Alerts

C.

Google AdWords Keyword Planner

D.

Google Webmaster Tools

Question 19

Which one of the following is the name for the sensor in a mobile phone which detects the phone's movement and orientation?

Options:

A.

Accelerometer

B.

Compass

C.

SIM card

D.

Graphics card

Question 20

Which one of the below does NOT provide a mobile App platform? Choose one of the following:

Exhibit:

Options:

A.

Napster

B.

Apple

C.

Android

D.

Nokia

Question 21

You own a Smartphone. Click in the screen below to access mobile search features:

Options:

Question 22

What are ads that increase in size on "mouse over" called? Choose one of the following:

 

Exhibit:

Options:

A.

Expandable ads

B.

Banner ads

C.

Dynamic ads

D.

Floating Ads

Question 23

Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given:

 

Exhibit:

Options:

A.

2

B.

4

C.

3

D.

1

Question 24

What does retargeting mean? Choose one of the following:

 

Exhibit:

Options:

A.

The ad follows the user

B.

The ad leads the user

C.

The user follows the ad

D.

The user leads the ad

Question 25

Which tool allows you to find out who your followers on Twitter also follow? Choose one of the following:

Options:

A.

Twitter Analytics

B.

Google Analytics

C.

TweetPic

D.

Tweetcloud

Question 26

You are preparing your new Facebook ad. Click in the screen shown to begin selecting precisely the times when your ad will run:

Options:

Question 27

You wish to analyze your Facebook Ads campaign in more detail. Click in the screen shown to export your Facebook Insights report as an xls file:

Options:

Question 28

What term describes the process of collecting, measuring and analyzing website data? Choose one of the following:

 

Exhibit:

Options:

A.

Web Analytics

B.

Web Dynamics

C.

Statistical Analytics

D.

Research Analytics

Question 29

You understand there is a standard measure of the rate at which users leave a website immediately after arriving on it. What is this known as? Choose one of the following:

Options:

A.

Bounce rate

B.

Page rate

C.

Flight rate

D.

Exit rate

Demo: 29 questions
Total 199 questions