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CIW 1D0-525 CIW v5 E-Commerce Designer Exam Practice Test

Demo: 21 questions
Total 71 questions

CIW v5 E-Commerce Designer Questions and Answers

Question 1

You will be hiring someone to localize your e-commerce site in order to reach a specific audience. Which of the following is most essential for the person you hire to effectively complete the job?

Options:

A.

The ability to communicate clearly with the team that created the site

B.

An understanding of the scripting language and database type used on the site

C.

An understanding of the importance of the just-in-time (JIT) process to the company

D.

An understanding of the language and culture of the audience you want to reach

Question 2

Which of the following is true of a mid-level offline instant storefront?

Options:

A.

It is more expensive than an online instant storefront.

B.

It is easier to use than an online instant storefront.

C.

It provides fewer security options than an online instant storefront.

D.

It is less likely to allow site customization features.

Question 3

A payment gateway routes payment information between the:

Options:

A.

customer account and the issuing bank.

B.

merchant account and the customer account.

C.

shopping cart and the processor.

D.

merchant account and the acquiring bank.

Question 4

A customer has placed an online order. The order has been written to a database for processing and the customer's credit card has been charged. What is the last interaction with the customer during the order process?

Options:

A.

Update the customer profile.

B.

Send a confirmation e-mail message to the customer.

C.

Redirect the customer to the home page.

D.

Send a shipping notification via e-mail to the customer.

Question 5

Mason runs an e-commerce site selling products from his business in Texas, which has a local sales tax of 7.5 percent. What would the tax rate be for a customer in Egypt?

Options:

A.

7 percent

B.

0 percent

C.

6.5 percent

D.

7.5 percent

Question 6

You have just obtained a signed digital certificate from a certificate authority. What is the next step you should take?

Options:

A.

Install the certificate.

B.

Sign the certificate.

C.

Export the certificate.

D.

Publish the certificate.

Question 7

Which of the following statements about PayPal is accurate?

Options:

A.

PayPal does not allow your customers to use major credit cards for purchases.

B.

Your customers will be directed away from your site for payment processing.

C.

Payment processing uses weak encryption standards and is vulnerable to fraud.

D.

PayPal does not offer currency conversion for international customers.

Question 8

Which of the following is submitted to identify each person who handles evidence after a site infiltration?

Options:

A.

Authentication record

B.

Proof of delivery

C.

Chain of custody

D.

Server status report

Question 9

The purpose of a stress test is to determine:

Options:

A.

whether more system RAM is necessary.

B.

whether a more powerful CPU is necessary.

C.

whether a performance bottleneck is present.

D.

whether visitors can reach the site.

Question 10

Which party in an electronic funds transfer uses the Automated Clearing House (ACH) network to clear funds?

Options:

A.

The Web merchant

B.

The Web merchant's bank

C.

The Web customer's bank

D.

The Web customer

Question 11

Which of the following requires you to provide redundant Internet connections to ensure site availability?

Options:

A.

Instant storefront

B.

Mid-level offline storefront

C.

In-house storefront

D.

High-level offline storefront

Question 12

None of your customers can access SSL-protected pages on your new e-commerce site. Which of the following steps will resolve this problem?

Options:

A.

Open TCP port 8080 on the company firewall.

B.

Open TCP port 443 on the company firewall.

C.

Ask customers to reboot their computers.

D.

Ask your customers to upgrade their Web browsers.

Question 13

Which of the following segments first used blogs as an Internet marketing tool?

Options:

A.

Mainstream advertisers

B.

Large corporations

C.

Small businesses

D.

Government agencies

Question 14

Which of the following is a common design principle for a frequently asked questions (FAQ) page on an e-commerce site?

Options:

A.

Design the page so that it provides all the information about the company's products.

B.

Keep the page design simple so that it is easy to update quickly.

C.

Use dynamically generated HTML so that the page is easy to update quickly.

D.

Use frames so that the page can be viewed easily.

Question 15

In credit card transactions, which of the following occurs during the settlement phase?

Options:

A.

The customer enters credit card information on a Web site and confirms the order.

B.

Credit card information is passed to a payment gateway.

C.

The processor verifies the credit card through the issuing bank.

D.

The acquiring bank transfers money to the merchant's account.

Question 16

Marty included a banner ad for her online MP3 player store on a music download Web site. She found that 72 percent of users who visited the site via banner ad clickthrough became customers. Which of the following is the term for this percentage?

Options:

A.

Exposure rate

B.

Conversion rate

C.

Purchase rate

D.

Clickthrough rate

Question 17

Which of the following is the most effective option for detecting a site attack by someone who wants to modify your customer database?

Options:

A.

Using an intrusion detection system

B.

Limiting the open ports on the system

C.

Using antivirus software

D.

Implementing a firewall

Question 18

Placing an institutional banner ad on a site that targets a specific market can result in:

Options:

A.

a higher clickthrough rate.

B.

increased banner exchange.

C.

better banner ad positioning on the site.

D.

higher search-engine ranking.

Question 19

The details of an e-commerce site order can be kept in memory, stored on the visitor's computer or stored on the Web server. This ability to remember the details of an order is known as:

Options:

A.

filling the shopping cart.

B.

persisting an order.

C.

tracking an order.

D.

profiling an order.

Question 20

Which of the following is a primary concern when configuring a shopping-cart system?

Options:

A.

Compatibility with ODBC and ASP

B.

Payment gateway support of SSL/TLS

C.

The initial connection cost

D.

Compatibility with the payment gateway

Question 21

Which of the following is often used in place of photo identification and a signature whenever a credit card is used in an e-commerce transaction?

Options:

A.

Cookies deposited by the site's shopping cart

B.

Information verified by a Public Key Infrastructure (PKI) company

C.

Billing address verification

D.

The purchaser's public key

Demo: 21 questions
Total 71 questions