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AMA PCM Professional Certified Marketer Exam Practice Test

Demo: 47 questions
Total 316 questions

Professional Certified Marketer Questions and Answers

Question 1

In a distribution center, getting merchandise floor-ready means _____.

Options:

A.

packaging merchandise that will be stored in the distribution center.

B.

preparing merchandise to be placed on the selling floor.

C.

sending merchandise from the unloading dock at which it was received to the loading dock for the truck going to the specific store.

D.

going through the goods upon receipt to make sure they arrived undamaged and that the merchandise ordered was the merchandise received.

E.

recording the receipt of merchandise as it arrives at a distribution center.

Question 2

Marielle Farm sells bakery and dairy products in the U.S. It sells three varieties of cheese, six types of breads, four types of jams, five types of cookies, and eight different varieties of croissants. What is the breadth of Marielle's product mix in this scenario?

Options:

A.

3

B.

4

C.

5

D.

6

E.

8

Question 3

_____ needs pertain to the personal gratification consumers associate with a product and/or service.

Options:

A.

functional

B.

social

C.

safety

D.

situational

E.

psychological

Question 4

Sandra has been using her Xapa-6, a six-year old phone model from Keto, for the past four years. Despite several other releases from Keto and advancements in mobile phone technology, Sandra hasn't switched to a newer model. In this scenario, Sandra is one among the _____.

Options:

A.

early adopters

B.

innovators

C.

early majority

D.

late majority

E.

laggards

Question 5

Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean. However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water damage caused by hurricane flooding. In this scenario,

Options:

A.

only the insurance company can be held accountable for fraudulent sales.

B.

only Ryan can be held accountable for fraudulent sale.

C.

no one can be held accountable as the buyer must read the document carefully before buying.

D.

both the insurance company and the salesman can be held accountable.

E.

Ryan can be held accountable only if water damage actually happens.

Question 6

The person who first suggests buying the particular product or service is known as the _____.

Options:

A.

influencer

B.

seller

C.

initiator

D.

gatekeeper

E.

decider

Question 7

Companies are legally required to

Options:

A.

conceal consumers' addresses and phone numbers when they share information.

B.

share information only with the sales department for follow-up.

C.

disclose their privacy practices to customers on an annual basis.

D.

refer to the company's code of ethics to determine what information can be released.

E.

obtain consumer information only through secondary sources.

Question 8

In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____.

Options:

A.

encoder

B.

decoder

C.

transmitter

D.

channel

E.

receiver

Question 9

What is the argument for standardizing marketing strategies across cultures?

Options:

A.

Tastes, preferences, and motivations of people in different cultures are becoming more homogeneous.

B.

A common brand name, packaging, and communication strategy cannot be used successfully for multiple products.

C.

Communication capabilities and transport systems are standardized across nations.

D.

The currencies of the different nations rise and fall together.

E.

The effects of globalization are not as widespread as researchers indicate.

Question 10

_____ is a method of prospecting in which salespeople telephone or go to see potential customers without appointments.

Options:

A.

E-selling

B.

Direct selling

C.

Macro selling

D.

Relationship selling

E.

Cold calling

Question 11

BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?

Options:

A.

XXX FILL ME IN XXX

B.

Reacquisition

C.

Retention

D.

Conversion

E.

Prospecting

Question 12

Unibix Inc. is developing its marketing plan. The company has identified the segments in the market that it can pursue. Which of the following should the company do next if it follows a typical planning process?

Options:

A.

Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.

B.

Unibix should identify marketing metrics that it can use to evaluate its performance.

C.

Unibix should implement the marketing mix and allocate resources for the various activities.

D.

Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

E.

Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.

Question 13

_____ survey type has questions that are open ended and allow respondents to answer in their own words.

Options:

A.

Structured

B.

In-depth

C.

Focus

D.

Unstructured

E.

Panel

Question 14

In _____ companies initially develop products for niche or underdeveloped markets, and then expand them into their original or home markets.

Options:

A.

glocalization

B.

reverse innovation

C.

homogenization

D.

localization

E.

inverse creation

Question 15

Calculate the return on marketing investment of a campaign that costs $10,000 and delivers $45,000 in incremental net profit.

Options:

A.

1.5

B.

2

C.

2.5

D.

3.5

E.

4

Question 16

One of the advantages that price skimming offers over penetration pricing is that:

Options:

A.

competitors cannot enter the market easily.

B.

a firm that sets a high price initially can lower its price easily.

C.

the cost of production decreases with an increase in production capacity.

D.

profits and market share can be built quickly.

E.

it allows a company to target the most price-sensitive segments first.

Question 17

In an administered vertical marketing system,:

Options:

A.

there are contractual relationships between all parties.

B.

there is common ownership of goods.

C.

one member can directs the actions of another member.

D.

there are franchise relationships between channel members.

E.

there is no dominant member; all members have equal power.

Question 18

_____ strategies are designed to increase demand by focusing on wholesalers, retailers, or salespeople.

Options:

A.

Push

B.

Pull

C.

Macro

D.

Informative

E.

Relationship

Question 19

Which of the following accurately describes markdowns?

Options:

A.

Variable discounts that are based on the quantity of the products being purchased

B.

Temporary discounts offered on products and services to stimulate sales during off-peak seasons

C.

Price reductions that retailers offer on the initial selling price of the product or service

D.

Temporary promotions that aim at inducing new customers and converting them to regular customers

E.

Refunds offered to customers on the purchase of a product during a limited time period

Question 20

Casey Toys, a toy company, deliberately prints a high price label on its products so that stores can sell its products at seemingly huge discounts. Casey is violating the ethical norm of _____ in the AMA Statement of Ethics.

Options:

A.

manufacturing easily consumable products

B.

fostering trust in the marketing system

C.

doing no harm

D.

creating products with no fine print

E.

erring on the side of excess information

Question 21

Services are:

Options:

A.

physical objects sold in exchange for value.

B.

intangible customer benefits that cannot be separated from the producer.

C.

the concepts and thoughts about ideas or causes.

D.

the benefits organizations receive in exchange for selling products.

E.

the concepts and philosophies that go into creating a good.

Question 22

What does the break-even point refer to in a break-even analysis?

Options:

A.

It refers to the number of product units sold at which point both loss and profit are zero.

B.

It refers to the point at which the fixed costs curve intersects the variable costs curve.

C.

It refers to the required number of products that should sell for the profit to equal the fixed costs.

D.

It refers to the point at which the variable costs start increasing over fixed costs.

E.

It refers to the point at which the total costs are equal to the profit generated.

Question 23

Personal selling adds value by

Options:

A.

building short-term relationships with customers.

B.

educating the customer.

C.

exciting the customer

D.

challenging the customer.

E.

saving the company’s time.

Question 24

Snap, a manufacturer of cleaning supplies, sells its products through retailers like Peblle, a country-wide chain of discount stores in the U.S. At the end of a quarter, Snap takes into account the total purchases made by Peblle and offers a discount in the form of a rebate check. The pricing tactic used by Snap is termed as a(n) _____.

Options:

A.

slotting allowance

B.

cash discount

C.

seasonal discount

D.

trade allowance

E.

cumulative quantity discount

Question 25

Which of the following is true of the in-depth interview method?

Options:

A.

In-depth interviews can be used for sentiment mining.

B.

The results of in-depth interviews can be used to make quick changes to the product roll.

C.

In-depth interviews are relatively less time consuming.

D.

The results of in-depth interviews can be used to develop surveys.

E.

In-depth interviews cannot be used to establish an historical context.

Question 26

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.

Options:

A.

Advertising

B.

Direct marketing

C.

Public relation

D.

Sales promotion

E.

Personal selling

Question 27

James visits a car dealership with the intention of buying a hatchback. However, he notices that the dealership is offer discounts on sedans and SUV's and considers three different options. In terms of the consumer buying decision process, James just experienced

Options:

A.

alternative evaluation.

B.

need recognition.

C.

product preference.

D.

information search.

E.

purchase power.

Question 28

A grocery store checkout counter collects content relating to individual consumer purchases. When this content is organized, analyzed and interpreted, it becomes _____.

Options:

A.

data

B.

information

C.

metadata

D.

metacontent

E.

samples

Question 29

Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.

Options:

A.

reach

B.

repetition

C.

frequency

D.

targeting

E.

exposure

Question 30

Jim wants to buy a business suit and has a particular brand in mind. However, he also states that he might consider buying three other more expensive brands as alternatives. In this scenario, these alternative brands constitute a _____ set.

Options:

A.

distributive

B.

psychological

C.

safety

D.

retrieval

E.

evoked

Question 31

Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____.

Options:

A.

cohorts

B.

Generation Xers.

C.

baby boomers

D.

Generation Yers

E.

Generation Zers

Question 32

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

Options:

A.

The beer

B.

The concept of a beer garden

C.

The fact that its products are local and sustainably sourced

D.

The experience customers have at BrewCraft beer gardens

E.

The use of social media for its ad campaign

Question 33

_____ is a communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

Options:

A.

Product advertising

B.

Reminder advertising

C.

Personalized advertising

D.

Persuasive advertising

E.

Informative advertising

Question 34

What is the variable cost of a product if the fixed costs associated with it total $6,000, the break even point is 300 units, and selling price is $45?

Options:

A.

$17

B.

$25

C.

$29

D.

$34

E.

$41

Question 35

Hermit, a fashion apparels retailer, recently slashed prices on its premium fashion label, Lau, by 40%. This resulted in a sharp rise in sales of Lau by 30%. This also directly impacted the sales of its lower-priced brand, Infinity, which saw sales reduced by 15%. What is the cross-price elasticity of demand between Lau and Infinity?

Options:

A.

0.5

B.

0.37

C.

1.33

D.

2

E.

2.66

Question 36

The social network that is used solely for sharing videos is

Options:

A.

Google.

B.

Facebook.

C.

YouTube.

D.

Twitter.

E.

LinkedIn.

Question 37

EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

Options:

A.

100

B.

400,000

C.

1 million

D.

1.4 million

E.

3.2 million

Question 38

The _____ component of attitude reflects a person’s belief system, or what we believe to be true.

Options:

A.

behavioral

B.

affective

C.

perceptive

D.

physiological

E.

cognitive

Question 39

According to the STP process, once a firm establishes overall strategies, it must

Options:

A.

decide on segmentation methods.

B.

evaluate segmentation methods.

C.

select target markets.

D.

develop positioning strategies.

E.

identify positioning strategies.

Question 40

The process of dividing the market into groups of customers with different needs, wants, or characteristics—who therefore might appreciate products or services geared especially for them—is called _____.

Options:

A.

positioning

B.

targeting

C.

market penetration

D.

market development

E.

market segmentation

Question 41

_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

Options:

A.

Informational

B.

Push

C.

Pull

D.

Emotional

E.

Mass

Question 42

Aaron Ulm and Edyth Mcgann are marketing analysts at Cara Cobey Fashion House, an online retailer that only sells private brands. Cara Cobey made a profit of $145,000 the previous year and $180,000 the year before. The loss in profit of almost 20% prompts Cara to hire Aaron and Edyth. Aaron and Edyth figure out that the drop in sales corresponds to a 15% drop in the number of visitors to the site. On their advice, Cara invests $10,000 in revamping the website to enable potential customers find it easily using Internet searches. At the end of the year, Cara reports a profit of $175,000. What is the ROI in this scenario?

Options:

A.

100%

B.

150%

C.

200%

D.

250%

E.

300%

Question 43

Novel Electronics sold 400 Technova smartphones in the first week of October 2013 at a price of $250 per unit. The following week, it reduced the price to $230 per unit and it saw sales increase by 20%. What is the price elasticity of demand of Technova smartphones?

Options:

A.

0.5

B.

1

C.

1.5

D.

2

E.

2.5

Question 44

Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.

Options:

A.

mass marketing targeting

B.

concentrated targeting

C.

micromarketing

D.

differentiated targeting

E.

undifferentiated targeting

Question 45

Which of the following activities is part of the place aspect of the marketing mix?

Options:

A.

Manufacturing the product from raw materials

B.

Changing product designs in response to customer feedback

C.

Undertaking market research to determine the target audience for the product

D.

Coordinating between suppliers of raw materials for production

E.

Introducing the product to the market at a discount to encourage consumers to try it

Question 46

Mercosur, Association of Southeast Asian Nations, NAFTA, and European Union are examples of _____.

Options:

A.

trade agreements

B.

embargoes

C.

tariffs

D.

quotas

E.

exchange controls

Question 47

MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

Options:

A.

mined data

B.

panel data

C.

internal data

D.

syndicated data

E.

scanner data

Demo: 47 questions
Total 316 questions