Adobe AD0-E208 Adobe Analytics Business Practitioner Expert Exam Practice Test

If a key is matched to multiple rules and it sets the same classification column, the user can control the order by ranking the most important rule last in the rule set. This is because classification rules are applied from bottom to top, so the last rule that matches a key will overwrite any previous rules that also matched the same key. Ranking the most important rule first or using linear ranking will not work, as they will not ensure that the most important rule takes precedence over the others.

References: https://experienceleague.adobe.com/docs/analytics/components/classifications/classifications-ruleset.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/classifications/classifications-ruleset.html?lang=en#rule-order

A valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments is that on average, Purchasers view 81 % more videos than Non-Purchasers. This means that the average Video Views per Visitor for Purchasers is 81 % higher than that for Non-Purchasers. Video Views/Visitors is not the most statistically significant difference between the two segments, as it has a low confidence level of 68 %. Purchasers are not 81 % more likely to complete a Video View than Non-Purchasers, as this would imply a probability or conversion rate, not an average.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison.html?lang=en#interpreting-segment-comparison-results

The reason why the report shows a significant number of visits with a Model Name of “Unspecified” is that the visits began on a page where eVar3 was not set. Since eVar3 is set to expire after visit and has an allocation of most recent (last), it means that it will capture and persist the last value that was set for that variable in a visit. If eVar3 was not set on any page during a visit, it will show up as “Unspecified” in the report. eVar3 being never set due to a tagging error in the page code or having too many unique values are not likely causes of this issue.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration

Product Department is a classification of product data that can be used to group products into meaningful categories. If some products are showing up as “Unspecified”in the report, it means that they are not correctly classified or updated in the classification file.

References: https://experienceleague.adobe.com/docs/analytics/components/classifications/classifications-overview.html?lang=en

When scheduling a report from an Analysis Workspace project, only the expanded visualizations in each panel will be included in the report. If the Freeform Table and Flow Visualization in the Panel were minimized, they will not show up in the scheduled report, only the Panel Name will.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/schedule-project.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/schedule-project.html?lang=en#schedule-a-project

A user without administrator rights can share an important segment with a group of users in a Product Profile by choosing one of the following options: All users, Product Profile Group, or Individual Users. These options are available in the segment settings under the Share With section. All users will make the segment available to everyone who has access to the same report suite. Product Profile Group will make the segment available to a specific group of users who have been assigned to a product profile. Individual Users will make the segment available to specific users who have been selected from a list.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en#sharing-a-segment

Given the SDR, the report that can be generated is Booking Completion Rate. This is a measure of how many visitors who started an appointment booking completed it. It can be calculated by dividing event2 (Booking Complete) by event1 (Start Appointment Booking). The other reports, Time to Book an Appointment and Length of Appointments, cannot be generated with the given SDR, as they require additional variables or data sources.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en#calculated-metric-examples